Lance Marks 50th With Rollout of 2015 Models
“From our beginning in North Hollywood, Calif., and the first cab-over model, and with moves to larger facilities to accommodate our growth – first to Pacoima, Calif., and to our current state of the art facility in Lancaster, Calif. – our goal is and remains the same: build the highest quality product possible,” said Jack Cole, president and CEO, in a press release.
He added, “Although Lance has always been known as the leader in truck camper manufacturing, since the introduction of ultra-light travel trailers in 2009, our trailers have become the fastest selling models in the $20,000 to $30,000 price range, enjoying 53% growth in the first quarter of this year. And with the introduction of the all-new toy haulers, we have demonstrated the ability to adjust to consumer demand and market conditions, while staying true to our brand, true to our customers and committed to our dealer business partners.”
Bob Rogers, director of marketing, noted, “We are also very proud to have earned our 12th RV Dealers Association DSI Quality Circle Award at the National RV Trade Show in Louisville, Ky., and RVDA’s Sue Caldwell Memorial Award for Outstanding Achievement in membership recruitment for adding members to RVDA’s membership ranks during 2013. We are working very hard to earn our 13th DSI Quality Circle Award this year.”
To help celebrate its 50th anniversary, Lance has designed a special product logo for its 2015 models to commemorate the milestone.
“We celebrate not ourselves with this milestone anniversary; rather, we celebrate our relationships and this industry that has been so very good to so many,” said Cole. “It will be a year-long celebration of looking back as well as looking forward, revising policies and procedures, refining what is working well and innovating to stay ahead of the competition. What we hope will be obvious throughout is how one thing has never changed: Our dedication to providing our customers the best built RV’s in the business.”
The Economy and The Future
Rogers stated, “As the economy continues to show steady growth with all key indicators moving in a positive direction, the Lance team is more experienced and stronger than ever, with technological capabilities that will keep us ahead of the competition.”
A brief list of benefits Lance and their business partners enjoy includes:
• 50-year record of profitable success.
• Advanced CNC based manufacturing facility.
• Fast selling ultra-light travel trailers.
• Industry leading co-op programs with digital emphasis.
• Brand image known for industry leading quality and innovation.
• 12 years earning DSI Quality Circle Award.
• Large protected dealer territories.
• Three profitable product segments now available.
• Industry leading order fulfillment and on-time delivery.
“I’d like to thank our customers, dealers and business partners for their past and continued support, and the confidence you continue to place in us each year,” Cole said. “With great affection, everyone here at Lance wishes you the best of everything in 2014 as we continue to work help our customers ‘Discover The Lance Difference’.”