NATDA Finalizes Dealer Education for Confab
The North American Trailer Dealers Association (NATDA) announced its official dealer education schedule for the 2014 NATDA Trade Show & Convention, Sept. 4-6 in St. Louis. Dealer education will be held on Sept. 4 from 12:30 p.m.-5:30 pm.
Highlights of the schedule at this year’s trade show include:
• Trailer Dealership Marketing 101, presented by Steve Whittington, vice president of marketing, Flaman Group of Companies: Whittington will provide attendees with an overview of effective marketing strategies. He asserts that advertising is only one tool of marketing, noting that marketing is everything dealers do to attract and retain customers. He will going share what he believes has worked in his many years of running and marketing at various dealerships, including his most recent experience of leading the Flaman Trailer Division to where it is today.
• Dealer Panel: Selling Trailers in Today’s Internet-Driven Marketplace, moderated by Chad Carr, president, Rainmaker Consulting: This year’s panel of trailer dealers will include short presentations by each panel member on what has worked for their dealership. Emphasis will be placed on how they are utilizing the Internet, social media as it relates to their sales and marketing efforts and how they keep their sales team at the top. There will be open discussion between each panel member, and open questions. The retail panel includes single lot and multi-lot dealers from a range of markets.
• Not All Trailers Are Created Equal; The truth About Trailer Safety, presented by National Association of Trailer Manufacturers (NATM): Consumers wrongly assume that all trailers are manufactured in accordance with the law in similar fashion to enforcement in the auto industry. In reality, such stringent enforcement is not occurring. NATM has implemented a mandatory compliance verification program for its members in an effort to fill this void and increase trailer safety for your consumers. In this session, NATM representatives will explain how dealers can keep informed about the latest regulations and safety standards for the trailer industry in order to offer the highest quality trailer to their customers.