Ultra-Lightweight ‘Bullet’ Grows Market Share
Keystone RV Co.’s Bullet ultra-light division is now the fastest growing ultra-light brand, according to Statistical Surveys Inc. of Grand Rapids, Mich. In addition, Bullet is now the No. 9 selling travel trailer brand in the United States and No. 5 in Canada.
“It has been five years since we introduced Bullet as the industry’s first luxury ultra-light travel trailer,” said Product Manager Nick Sweazy. “The Stat Survey report for March shows a 21% increase in unit sales in the United States and a 44% increase in Canada, year-to-date. We would not be experiencing this rapid growth without excellent dealer partners committed to the brand.
Sweazy added, “Since day one, Bullet has offered a luxury look and features that set it apart from any other ultra light in the market. Combine this with the industry’s best back-end support and unrivaled product quality at Keystone, it is no surprise dealers and retail customers recognize the value Bullet offers.”
Group general manager Brian Hyde noted, “We are seeing record show sales for Bullet and Bullet Premier resulting in our elevated standing in the recent stats. The deep slides we introduced in Bullet and the four new island kitchen floorplans in Bullet Premier have kept the product fresh and exciting. We plan to announce more upgrades later this fall to keep Bullet ahead of the competition.”