VIDEO 3: KOA Rolls Out National Commercial
Kampgrounds of America Inc. (KOA) has rolled out its new national television campaign, available for viewing by clicking here or scrolling to the right side of the RVBUSINESS.com home page.
KOA CEO Jim Rogers introduced the ad to a crowd of RV industry professionals at the 2nd Annual RV Industry Power Breakfast in Elkhart, Ind., in early May. Since that time, the ad campaign grabbed the attention of the New York Times.
Rogers said the KOA advertisement is similar to the Go RVing Coalition’s “Away” campaign, focusing on the outdoor lifestyle.