Lance Camper Partners With Pro Angler Hite
Lance Camper Manufacturing Co. has entered into a marketing partnership with Brett Hite, a pro angler based in Phoenix, Ariz.
“As we put together our marketing strategy for this year, there were key lifestyle segments we wanted to be sure we had visibility in and one of them is fishing,” stated Bob Rogers, marketing director for Lancaster, Calif.-based Lance. “Based on owner surveys, we know fishing continues to be a favorite activity of Lance customers, especially with our truck camper customers, many of who pull boats behind their rigs. From weekend warriors to tournament pros, from inland lakes and rivers to salt water, fishermen love the outdoors and many of them enjoy RVing.”
Hite noted, “I couldn’t be happier to have Lance on board as a marketing partner. As a professional who relies on my equipment to earn my living, I only partner with the top-quality products and companies that build the best. Lance is a perfect example of that.”
Hite has been a professional for 11 years, with career earnings of $1 million-plus. This year has proven to be truly exceptional with Hite finishing fourth in the coveted FLW Angler of the Year standings. “After finishing first at the FLW Tour and BASS Elite opening events, I have had some really solid finishes to back that up so far this year,” said Hite.
Rogers added, “Brett was a Lance customer before we met and is a passionate truck camper enthusiast, spending 200-plus nights per year in his Lance Camper. He selected Lance based on quality and innovation and loves the competitive advantage his Lance provides him while on the professional bass tournament trail.”
Hite will be participating in the FLW Cup this August in Lake Murray, SC, where Lance will host an autograph session at their product display.