Ford, Ram Battling Over ‘Truck Towing Title’
Ford Motor Co. is threatening legal action if Ram keeps claiming that its pickups offer “best-in-class” towing.
Ram’s response? In so many words, it’s telling Ford to go pound sand.
Automotive News reported that the crux of the issue is Ford’s claim in mid-July that a 2015 F-450 4×4 Crew Cab pickup can tow 31,200 pounds.
That is 1,200 pounds — about the weight of a good-sized horse — more than the Ram 3500’s highest towing capacity of 30,000 pounds in a 4×2 Regular Cab pickup. So Ford claims the “best-in-class” towing crown for heavy-duty pickups.
But it’s not that simple, thanks in part to the unique way Ford calculates maximum payload.
Ram says the F-450 and the Ram 3500 aren’t in the same class. It says the F-450 is a larger, Class 4 pickup — in fact, the only Class 4 pickup offered by any automaker.
Ram says the Ram 3500 competes directly with Class 3 pickups — such as the Ford F-350 and GMC Sierra 3500 — and outpulls them.
The dispute may seem like just a marketing tug-of-war, but the stakes couldn’t be higher. Towing capability is among the top reasons buyers purchase heavy-duty pickups, automakers say. And heavy-duty pickups represent 23% of total pickup sales in the United States through June, according to TrueCar.com.
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