Go RVing Jams During ‘Jamboree in the Hills’
In partnership with LiveNation, Go RVing hosted two interactive RV displays at Jamboree in the Hills, the longest running and most popular country music festival in America held July 17 -20 in Belmont, Ohio.
According to a report in RVIA Today Express, the festival, which featured 25 hours of live music from country music legends, current chart toppers, and rising stars, drew more than 100,000 people with over 2,000 touring the Go RVing exhibits. The event included an on-site campground that hosts 10,000 campers each year.
Go RVing set up displays at both the festival grounds and the campground to provide attendees the opportunity to tour the units and learn more about RV travel and camping. The 42-foot XLR Thunderbolt toy hauler from Forest River Inc. set up in the campground attracted a lot of attention from campers and current RV owners while the 32-foot Ultra Lite Windjammer travel trailer from Rockwood was a hit with the festival crowd.
Go RVing was also a sponsor of the Jamboree in the Hills online sweepstakes that provided the grand prize of an RV rental for the winner and three guests at the festival campground, event tickets, and transportation to the event.
In addition, Go RVing hosted a “pop-up” concert with country music artist Neal McCoy at the festival campground on July 20. About 200 enthusiastic festival-goers came out at 9:30 am to hear McCoy play the 30-minute set. McCoy teamed with Go RVing to film several RV-themed vignettes that appeared on LiveNation’s website as well as their Facebook and Twitter accounts to publicize his appearance at the festival and promote RV travel.
The vignettes featured footage of McCoy performing at campgrounds in Tennessee and Texas ahead of his appearance at Jamboree in the Hill as well as interviews conducted with him in and around RVs. Filming took place in June at the Nashville Kampgrounds of America (KOA) and featured a Grand Designs Solitude fifth-wheel travel trailer provided by RVDA-member Cullum & Maxey RV.
A second taping, highlighting a Forest River Georgetown type A motorhome provided by RVDA-member Southern RV Supercenter, was held in early July at Yogi Bear’s Jellystone Park at Whispering Pines in Tyler, TX. The vignettes will remain up on the Go RVing YouTube page and GoRVing.com through the end of the year. You can find the videos here:http://youtu.be/Gym2Y68I_GU and http://youtu.be/lt7j7lEYLak