Go RVing, Neal McCoy Promoting Jamboree
Go RVing Coalition is teaming with country music artist Neal McCoy to produce four RV-themed vignettes promoting the RV industry’s national advertising campaign’s sponsorship of the popular Jamboree in the Hills country music festival taking place July 17–20 in Belmont, Ohio.
The vignettes will feature footage of McCoy performing in “pop-up” concerts at campgrounds in Tennessee and Texas ahead of his appearance at Jamboree in the Hills as well as interviews conducted with him in and around RVs at the campgrounds. The vignettes will be showcased on concert promoter LiveNation’s website, Facebook and Twitter accounts and also appear on GoRVing.com.
Filming for the vignettes took place at the Nashville Kampgrounds of America (KOA) on June 26 and featured a Grand Designs Solitude fifth-wheel travel trailer provided by Recreation Vehicle Dealers Association (RVDA) member Cullum & Maxey RV. The second taping, highlighting a Forest River Georgetown Class A motorhome provided by RVDA member Southern RV Supercenter, ran Tuesday (July 1) at Yogi Bear’s Jellystone Park at Whispering Pines in Tyler, Texas.
Jamboree in the Hills is one of the nations’ longest running and most popular country music festivals in America. This event, which features 25 hours of live music from country music legends, current chart toppers, and rising stars, draws 100,000 fans each year and boasts an on-site campground that hosts 10,000 campers.
In conjunction with LiveNation, Go RVing will have RV displays at the festival grounds and at the campground for attendees to tour and will sponsor an on-site “pop-up concert” with McCoy at the campground on Sunday morning, July 20.
Go RVing is also a sponsor of the Jamboree in the Hills online sweepstakes that will provide the grand prize of an RV rental for the winner and three guests onsite at the 2014 festival campground, event tickets, transportation to the festival, and spending money.