Keystone Appoints Jeff Crum as Outback DSM
Keystone RV Co.’s Outback division has named Jeff Crum district sales manager for the southeast. Crum, whose grandfather founded Dusty’s RV of Bartow, Fla., in 1967, previously served as regional vice president for a large RV dealership.
“I’m thrilled to be part of the Keystone team,” said Crum in a press release. “During my 24 years on the retail side of the RV business I have become intimately familiar with the Outback line. Outback was a big part of our business and a top seller. When the opportunity presented itself to represent the brand I jumped at the chance. In my experience Outback offers a superior built product, great value for the dollar, and the best back-end support in the industry. For me, it is an easy sell.”
Outback product manager Tim Domiano feels Crum’s extensive retail experience will benefit Outback dealers immediately. “Jeff will be a valuable resource to his dealers right from the get-go,” said Domiano. “He understands their business and can work with them to increase sales and better manage their Outback inventory. For Outback dealers in the southeast, it’s like adding experienced staff without adding an employee.”
Crum’s territory includes Kentucky, Virginia, Tennessee, North Carolina, South Carolina, Louisiana, Mississippi, Alabama, Georgia, and Florida. He can be reached at (863)-860-8806 or e-mail at firstname.lastname@example.org