Lemonis Aligns With Wicked Good Cupcakes
Wicked Good Cupcakes announced a partnership today with entrepreneur and philanthropist Marcus Lemonis, star of CNBC’s hit show The Profit. Lemonis will be joining current partner Kevin O’Leary, star of ABC’s Shark Tank, in a deal that brings together two of television’s best-known entrepreneurs.
According to a partnership, the partnership will allow Wicked Good Cupcakes to expand its product line from cupcakes in jars to other baked goods like cheesecakes in jars, pies in jars and brownies in jars, as well as broaden its line of gluten free offerings. It will also enable the company’s West Coast customers to benefit from significantly lower shipping rates while increasing nationwide distribution of their products. They currently sell their cupcakes in jars online at their website and ship their products nationwide.
“We’re extremely excited to have Marcus join our team,” said Tracey Noonan, co-founder of Wicked Good Cupcakes. “His vast experience in the baked goods industry, particularly in the gluten free space, lines up perfectly with our goal of providing superior products and services to our customers.”
“The addition of Marcus gives us a remarkable team capable of doing amazing things,” added Dani Vilagie, Noonan’s daughter and Wicked Good Cupcakes co-founder. “Between Marcus, Kevin and the rest of our talented team, there’s nothing we can’t accomplish.”
“I’m thrilled to be able to contribute to one of America’s fastest growing confection brands,” said Lemonis. “I plan to utilize all of my resources and experience to contribute to our growth. Wicked Good Cupcakes has a fantastic product, a well-executed process and the best people.”
“Wicked Good Cupcakes has been one of Shark Tank’s most successful businesses when measured by distribution and sales growth. This deal with Marcus is another milestone in their growth, and will be integral in helping us to achieve our future goals.” said O’Leary.