Report: Boating Sales Show Rebound in June
Boosted by solid improvement in three key categories, the recreational boat industry got back on track in June with single-digit sales growth in the main segments and a double-digit increase industrywide.
Soundings Trade Only reported that after a mixed report disappointed builders and dealers in May, sales of aluminum fishing boats and pontoons and fiberglass outboards resumed their role as industry drivers. They helped propel sales 5.6% higher in the main segments to 13,089 boats and 13.3% industrywide to 23,586, compared with the previous June in 26 states that represent about 65% of the U.S. market, according to Statistical Surveys Inc.
Statistical Surveys national marine sales manager Ryan Kloppe attributed the turnaround to a combination of pent-up demand and improved weather that encouraged consumers to buy.
“It’s all come to fruition in June,” he said.
Last year, boat sales remained strong throughout the summer after a spring marked by cold and wet weather. Kloppe is optimistic that the industry can repeat that performance.
“I think we can sustain this positive momentum,” he said, adding that although the West is dealing with a drought, its effects shouldn’t negatively affect the overall market.
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