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Roadtrek Unveiling New Corporate Look, Logo

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July 23, 2014 by   Leave a Comment

PrintKitchener, Ontario-based Roadtrek Motorhomes Inc., the leading Class B motorhome manufacturer in North America, officially unveiled its new corporate look and logo. 

Roadtrek, currently marking its 40th year in business, has introduced several new products in the last couple of years while initiating styling updates throughout in its lineup. The E-Trek and TS Adventurous feature numerous technological advances and also sport new interior color options such as light bamboo and darker ebony.

According to a press release, “it was a natural transition to bring the corporate look and branding up to the same level with a newly refreshed logo and tag line.”

“The clean, upscale look of the new logo represents where the company has been moving and where we are headed, while still keeping some of the elements of our old logo to ensure we don’t lose where we came from. Our history is just as important to use as our future.” explains Karyn Torcoletti, director of marketing. “Our new tag line – ‘Your destination awaits‘ –  is the epitome of what it means to own a Roadtrek and live the Roadtreking life.”

“Roadtrek has gone through some exciting changes over the past few years and we have many more still to come.” states Jim Hammill, Roadtrek president. “The refreshed logo and updated tag line is just the start of what is to come for Roadtrek and we are all thrilled to be able to share it with everyone.”

For more information, visit Roadtrek.com/PR or contact Torcoletti at karynt@roadtrek.com or (519) 745-0711. 

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