RVIA: RVs Got Major Media Exposure In June
The Recreation Vehicle Industry Association (RVIA) reported that it has put RVs in the media spotlight with a spate of high-profile stories and interviews in major news outlets. According to the RVIA Today Express newsletter, recent highlights include:
- On June 23, long-time RVIA spokespersons Brad and Amy Herzog appeared on FOX Business’s “The Willis Report” to offer RV travel tips against the backdrop of a Winnebago Tribute motorhome. While in New York, the Herzogs also taped a segment for the “Better Show,” a nationally-syndicated TV program. That interview will air in the next few weeks.
- On June 27, Thor CEO Bob Martin was interviewed on CNBC about the industry’s resurgence and the continued growth of the RV market. Martin told viewers that RVing is growing in popularity not just among baby boomers nearing retirement, but also among younger demographics.
- From June 27-30, editors for Jalopnik.com, a major automotive website, took a Fleetwood Storm motorhome provided by RVIA to the NASCAR race in Watkins Glen, NY. Preliminary coverage that includes the RV went up on the site during the weekend, and more is expected in the coming days.
- A June 9 story on AmericanProfile.com published a story focused on the history of RVing. The article included an overview of today’s RV market, as well amenities currently available in RVs.
For a complete list of RV media coverage, visit the News Room at RVIA.org.