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SSI: Towable Sales Up 1.2% in May, 5% YTD

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July 18, 2014 by   Leave a Comment

                                                                                                                                               Extending a yearlong trend, retail towable sales remained flat in May, up 1.2%, and showed a 4.9% gain for the first five months.

According to the latest report from Statistical Surveys Inc., results showed:

• Sales for the high-volume travel trailer sector grew 2.5% for the month and 7.1% year-to-date.

• Fifth-wheel registrations dipped 0.4% in May, but were up 0.9% for the five months.

• Folding camping trailer sales were down 8% for the month and 5.8% through May.

• Recreational park trailer sales fell 18.4% in May and 8.3% for the five months.

Thor Industries Inc. was the towable sales leader through May with a 36.6% market share, edging out Forest River Inc. which captured a 36.4% share. Jayco Inc. was No. 3 with an 11.3% share.

By segment, Forest River was No. 1 in travel trailer sales for the five months with a 37% market share, ahead of Thor (34.2%) and Jayco (13.2%). Thor was No. 1 in fifth-wheel sales, capturing a 49.3% market share, followed by Forest River (31.1%), Jayco (5.5%) and Grand Design RV Co. (5.4%).

Forest River was the folding camping trailer sales leader year-to-date with a 64.6% market share while Jayco (13.5%) held the No. 2 position followed by Columbia Northwest/Aliner Inc. (11.1%). In the park model segment, Kropf Manufacturing Co. Inc. was No. 1 with a 15.1% share, followed by Skyline Corp. (13.2%) and Thor (13%).

To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext. 128, or (616) 446-8179 (cell).

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