Virginia Dealer Battles Officials Over Signage
A battle over a billboard and its potentially lucrative ad revenue has pitted a local RV dealer against Virginia’s Hanover County.
Richmondbizsense.com reported that Ed McGeorge, whose company EMAC LLC owns more than 23 acres at his McGeorge’s Rolling Hills RV Supercenter near Ashland, is suing the county and its board of supervisors for potential damages of nearly $7 million.
He claims the county discriminated against his business by denying the renewal of a permit that would allow him to build a large digital billboard on his property, a decision his suit claims will cost him millions in potential advertising revenue.
McGeorge claims in his June 17 suit that the county instead favored Craig Realty Group, the California developer that plans to build the long-awaited 375,000-square-foot outlet mall, by giving Craig Realty the rights to build the sign and reap the benefits.
“The County will bend over backwards to accede to almost any demand that Craig Realty makes in order to make sure Craig Realty constructs the Outlets at Richmond,” the suit reads.
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