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Brunswick Acquires Bell Recreation Products

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August 4, 2014 by   Leave a Comment

Brunswick Corp. has acquired Bell Recreational Products Group, a subsidiary of Bell Industries.

According to a press release, Bell RPG is a distributor of parts and accessories to the marine, recreational vehicle and powersports markets, serving primarily the Upper Midwest through locations in Eagan, Minn., Grand Rapids, Mich. and Milwaukee, Wis. Bell RPG had sales of approximately $40 million in 2013. Terms of the transaction were not disclosed.

“The addition of Bell RPG to our growing parts and accessories portfolio will enhance our leadership in the U.S. marine market by further solidifying our footprint in the Upper Midwest,” explained Brunswick Chairman and Chief Executive Officer Dustan E. McCoy. “Additionally, Bell RPG offers a number of complementary products, particularly those serving the RV and powersports industries, to add to our marine parts and accessories portfolio. With this transaction we continue to increase our product depth and breadth as well as establish a presence in new product categories and industries, consistent with our strategy of using our cash to grow our core businesses.”

Earlier this year, Brunswick completed the acquisition of Whale, a leading manufacturer of water movement and heating systems for the marine, recreational vehicle and a variety of niche markets. The addition of Whale and Bell RPG extends the prominence of the Brunswick marine parts and accessories network, a leading provider of marine P&A products and distribution to the global marine industry, the release noted.

Through its Attwood and Whale marine parts, accessories and products; and its Land ‘N’ Sea, Kellogg Marine, and Diversified Marine parts and accessories distributors, Brunswick serves a wide spectrum of marine providers including boat and engine dealers, boat manufacturers and dealers, warehouse distributors, retailers and original equipment manufacturers, the company reported.

“Parts and accessories has become an increasingly important part of our business at Brunswick,” explained Brunswick President and Chief Operating Officer Mark D. Schwabero. “By incorporating these acquisitions into our current P&A operations, we believe we can enhance the growth of the P&A business; broaden the product portfolio; enable our entry into attractive adjacent markets, and expand our global presence in the P&A space.”

Bell RPG will operate as part of Land ‘N’ Sea, a leading marine distributor in North America, ultimately reporting to Mercury Marine’s parts and accessories operations, which are based in Fond du Lac, Wis. The acquisition is expected to have a minimal impact upon Brunswick’s 2014 earnings.

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