New Track Presenters Slated for RVDA’s Confab
New presenters will dominate the education agenda at this year’s RV Dealers International Convention/Expo, Nov. 10-14 at Bally’s in Las Vegas. According to a press release, the convention committee strives each year to find the most relevant topics and presenters that are new to the event to give dealers and their staff access to training and education they cannot get anywhere else. Register by Aug. 29 to get the best rate.
Some of the most popular sessions will be repeated so attendees will not miss one session at the expense of another. Education workshops will be one-hour in length, with an emphasis on lively presentations with plenty of takeaways for every member of the dealership management team. This year’s convention boasts 15 new track presenters so far.
Three of the new presenters will be in the parts and service tracks, bringing new ideas for these fixed operations profit centers. Bob Clements of Bob Clements International will present two workshops: “Turn Your Service Department into a Cash Machine” and “Creating a High Performance Parts Department.” Don Tipton of DTC Retail Consulting will present “Signature RV Service” and “What Service Measurables Really Mean.” The third new face is Chad Carr of Rainmaker Consulting who will present, “Driving Your Service Department Toward 100% Fixed Absorption,” and “Use Variable Pricing Strategies to Maximize Parts Profits.”
The all new social media and eMarketing track also features new presenters, including eBay Motors’ Kevin Lorell and Tracy Amato of Auction123.com presenting “Ignite Your Online Sales – How to Sell More RVs with eBay.” Thanks to sponsorship from Interact RV, the new track will feature SEO expert Tim Resnik of Moz presenting “Sell More RVs by Dominating the Search Engines.” In addition, Courtney Hennessey and David Fisher of Ally will present, “Social Media: Is Social Media a Fad?”
Dealers and general managers will have numerous opportunities to learn from new training professionals with four track workshops featuring new presenters. Kicking off this track will be GE’s Jeffrey Englander who will present “Understanding and Preparing for the Affordable Care Act. Chad Carr will present, “Unlocking the Secret of Variable Gross Profit,” and Scott Stropkai of Statistical Surveys Inc. will co-present “How to Understand Today’s Market Trends.” In addition, George Dans of the George Dans Group will take on the importance of training in, “If You Fail to Train, You Train to Fail.” Another key workshop in this track will be led by Don Bielen of the Rainier Group Inc. focusing on succession planning, “Beating the Odds: Creating a Successful Lifetime Business Transition Strategy.”
Sales professionals can look forward to starting their track with Marc Wayshak of Game Plan Selling leading a workshop on “The DNA of a Championship Sales Team.” Wayshak will also present “Championship Selling in the New Economy.” Alan Ram of Proactive Selling Solutions is confirmed for, “Five Simple Strategies to Supercharge Your Business,” and “Driving Traffic!,” and Dans will present “Smell the Coffee and then Close Your Sale.”
Every track will finish up on Friday with an important compliance workshop presented by Courtney Hennessey and Julie Becker-Myers of Ally’s Dealership Online Services. “Compliance: The Current Legal Landscape and How it Applies to You,” session is highly recommended for all dealership staff to build awareness of this critical topic.
Themed “Passport to Excellence : Education & Training,” the convention remains affordable with an advance full registration rate of $659 for members and a lower rate of $599 for additional registrants from the same dealership. RVDA also offers special registration payment plans, including an easy-pay plan of four payments and the ability to lock in early bird savings for additional employees with one paid convention registration.
The convention will provide relevant learning opportunities for dealers and key members of their staff. In addition to the new social media/eMarketing track, workshops are in place for dealer/GMs, sales staff, parts and service managers, and rental operators.
The 2014 convention will also feature an exhibit hall filled with the RV industry’s top companies offering products and services to help dealers improve profitability.