Winnebago Heading to Outdoor Retailer Show
Winnebago Industries Inc. will debut the Winnebago Outdoor brand licensing program at the 2014 Outdoor Retailer Summer Market Tradeshow this week in Salt Lake City. Winnebago, an official sponsor and first-time exhibitor, will be joined by anchor apparel and headwear licensee, 540Brands LLC.
According to a press release, 540Brands will debut its complete line of officially licensed Winnebago apparel and headwear, consisting of more than 40 SKUS. This authentic All-American lifestyle line “captures the fun and irreverent humor of the 1970’s with a contemporary sensibility for today’s trendsetters,” Winnebago said. The agreement between Winnebago and 540Brands was brokered by licensing agency Brandgenuity.
Attendees of the Outdoor Retailer Summer Market will have the opportunity to get up close and personal with the all-new 2015 Winnebago Brave recreational vehicle at the Pavilion Plaza. The Brave blends the iconic vintage design with modern sensibilities, evoking childhood memories and appealing to a new generation of outdoor enthusiasts. Guests are invited to tour the Brave and encouraged to enter the #BEBRAVEORSHOW social media challenge to win exclusive Winnebago gear.
“We are thrilled to be launching our brand licensing program with 540Brands at the Outdoor Retailer Show,” said Chad Reece, director of marketing at Winnebago. “This is an exciting opportunity for us to venture into the consumer products space and we are eager to use this opportunity to connect with our core fans and introduce them to the all-new 2015 Winnebago Brave.”
Winnebago is actively seeking opportunities to expand the Winnebago brand into new product categories, including outdoor and camping equipment and performance apparel among others. Brandgenuity will be attending Outdoor Retailer in Salt Lake City. For licensing inquiries, contact Brandgenuity at firstname.lastname@example.org or (212) 925-0730.