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Dealer Gigi Stetler Proving Her Mettle in Industry

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August 8, 2015 by   Comments Off on Dealer Gigi Stetler Proving Her Mettle in Industry

With fearless female CEOs like Gigi Stetler — who was stabbed and left for dead early in her career — it’s not surprising that the most successful businesses tend to have women in charge.

As reported by the Washington Times, having women in leadership roles is key for thriving business, a recent survey of businesses in the world’s top 21 global markets suggests.

The largest and most long-lasting family businesses have, on average, five women in senior executive positions and four women training for top leadership roles, according to the study.

Stetler, an accomplished Florida businesswoman, entrepreneur and single mother, battled her way to the top in the male-dominated industry of RV sales as owner of Florida-based RV Sales of Broward.

“Women, we just see things in a different way. We work twice as hard to get half as much,” Stetler said of her relentless compensation for gender inequality in the corporate realm.

When she first stepped into RV sales in the 1980s, Stetler was met with “a bunch of older, fat-cat, cigar-smoking, scotch-drinking good ol’ boys” who were not open to her fresh ideas. When she, for instance, suggested changing the hours of operation to better accommodate customers, the men in charge told her “to go home and bake cookies.”

Her male competitors’ refusal to leave their comfort zones helped Stetler gain market dominance. She eventually came to own a dealership, working 11 years “without ever missing a single day.” She “hustled” her way to the top, despite facing gender stereotypes, and became the No. 1 dealer on the East Coast.

All of this despite overcoming an abusive past.

For the full story click here.

 

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