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Traveland Takes Over Bankrupt Sunridge Site

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May 7, 2016 by   Comments Off on Traveland Takes Over Bankrupt Sunridge Site

ThumbTraveland RV Group, with dealerships in Langley and Kelowna, British Columbia, has expanded into the Alberta marketplace with the acquisition of defunct Sunridge RV’s former site in Airdrie. The company was forced into bankruptcy last week walking away from $10 million in debt, according to a report by CTV News.

Chris Clarke, one of three general managers for 39-year old Traveland, told RVBUSINESS.com that following renovation – “primarily on the interior” – the dealership is on track to be up and running by the middle of May.

“It’s essentially turnkey,” he said. “We also picked up a lot of equipment through a bankruptcy auction held earlier this month. The biggest thing we need to do is hire people. We have a sales manager, but we are actively looking for sales, service and office people.”

Clark reported that Traveland has been in acquisition mode, waiting for “the right opportunity” to expand the business.

“There were a couple of factors that came into play,” Clarke said regarding the move. “First off, it’s a good location. Alberta is nowhere the hotbed for RVs that it was 2-3 years ago because of what has happened with the price of oil, but we still see it as a great location, including being on Highway 2.

“The other thing was that we were able to secure two great product lines, Airstream and Jayco, which were available for that territory. We handle both at our Langley store, and they have strong brand recognition in the Canadian market.”

Clark said the acquisition did pose some hurdles due to Sunridge’s quick exit from the market. “We bought the lease from the bankruptcy trustee, which wasn’t an easy process,” he said. “It was interesting, to say the least.

“There was also a lot of bad press for Sundridge saying that they left some customers hanging. I think there may be some bad feelings that we will have to overcome, purely from the fact that we’re in that building. But we’re going to do some things to change the look, and really create a whole new atmosphere. If RVers in Alberta do some research they’ll find that we’re a highly reputable dealer and once they come in I think they will get a whole new feel about the dealership.”

Traveland is also creating good will through a $5,000 donation to the Red Cross to help the Fort McMurray wildfire victims on behalf of Traveland and the new Airdrie store. The fire has raged since May 1 and displaced thousands of people, including campers and RVers.

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