Dometic to Unveil New Brand Identity in Tampa
Dometic Corp. will unveil its new brand identity to RV consumers for the first time at the Florida State Fairgrounds during the Florida RV SuperShow taking place Jan. 17-22.
According to a press release, Dometic will be exhibiting in Booth No. 545 and invites attendees to check out the new modern packaging design and see the new “Mobile Living Made Easy” brand.
The CFX line of refrigerator/freezers, Avalanche coolers, toilets, mirrors, washer/dryers, and ventilation fans will be on display as consumers consider which products they want in their RV to enhance their mobile lifestyle.
The rebrand goes beyond having a chic look, according to the release. Dometic wants to ensure its end consumers truly have an easier experience when living mobile.
“Our mobile cooling initiative started in 2015 when we won ‘Best Overall Tailgate Product.’ That same year, we sold millions of units globally,” said John Primm, vice president, aftermarket/retail, Dometic Americas RV Division. “We’re just getting started.”
For more information visit: http://www.dometic.com.