RVDA Touts Benefits of ‘Dealer Tie-In Program’
The Recreation Vehicle Dealers Association (RVDA) is urging retailers across the U.S. to sign up for the 2017 Go RVing Dealer Tie-In Program to “leverage the power of the Go RVing national advertising and promotion campaign at the local level,” according to a release.
The Dealer Tie-In program costs $250 and provides dealers access to consumer leads in their area, prioritized by purchase timeframe. Dealers can also login to the industry only section of GoRVing.com, which provides more promotional resources from the national advertising and marketing communications campaign.
“Not only do dealers gain online access to consumer leads, but the Go RVing image library provides a quick, convenient source of top-quality visuals,” said RVDA President Phil Ingrassia. “The images and logos included can be used in in direct mail, online marketing and other promotional materials.”
Dealers in the Tie-In program can also purchase stock footage from the national campaign to create custom commercials.
Go RVing leads produced purchase rates for new RVs that were twice as high as the rate among the total universe of U.S. households, according to a sales match analysis by global marketing and data solutions firm IHS.
The Go RVing Coalition consists of RV manufacturers, component suppliers, dealers and campgrounds. Go RVing works to provide the public and media with general information about the benefits of RV travel and camping.