ARC Representation is Partnering With Optronics

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May 27, 2017 by   Leave a Comment

ARC Representation, a sales agency specializing in the RV aftermarket, announced that it will be partnering with RV lighting supplier Optronics International.

According to a press release, Optronic’s line of LED and incandescent lighting offers RV dealers a wide range of products backed by a no-hassle warranty policy, complemented by retail displays, signage, posters, collateral literature and videos. In addition, the company operates three North American distribution facilities for prompt delivery.

“ARC is proud to represent Optronics,” said ARC managing partner Raymond Padgett.  “We have stated that we want to represent quality suppliers and this is a great example of that mandate. Optronics is a quality leader in the RV lighting category.”

“As the leading supplier of vehicle lighting to RV manufacturers in North America, Optronics products are found on virtually every motorized and towable brand produced in the US and Canada,” stated Brett Johnson, Optronics president and chief executive officer. “With distribution centers in Muskogee, Okla., Toronto, Ontario, and Goshen, Ind., we can offer RV dealers the same high value OE lighting and efficient service we provide to RV manufacturers every day.”

ARC and Optronics utilize similar strategies, emphasizing frequent communication, ongoing product education and full service merchandising support to grow sales, while making the process as easy as possible for the dealer, the release stated.

“Our merchandising and in-store sales support program can take a dealer’s showroom to a whole new level by highlighting the value of high quality OE replacements and LED upgrades for common, factory installed lighting,” Marcus Hester, vice president of sales and marketing for Optronics International, said. “We make it easy for dealers to sell more RV lighting.”

With the addition of Optronics to its client list, ARC now represents 13 suppliers in the RV industry. “We look forward to helping dealers increase sales of RV lighting, specifically by offering a better product along with better ways to display the product in their stores,” said Padgett.

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