ORVA Convention to Address Key Dealer Issues

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June 16, 2017 by   Leave a Comment

The Oklahoma RV Association (ORVA) will hold its 2017 State Convention this weekend, running June 18-19 at the Grand Casino Hotel & Resort in Shawnee, Okla.

Organizers are anticipating a strong turnout, as the convention will address key issues facing members resulting from increased consolidation in the industry and a shifting retail environment.

“Over the last few years, the RV industry has experienced many changes,” ORVA President Clifton Lewis noted in his welcoming letter to attendees. “The current climate indicates that this will continue. From manufacturer and dealership consolidation, to warranty changes, there is always something to keep abreast of in this industry. During the ORVA Convention we will discuss the health of the RV industry and what we can do today in our dealerships to increase a positive impact on our bottom line.”  

Themed “Preparing for 2018,” the agenda for the state convention will include a panel discussion on current legislative issues presented by Roy Dockum, executive director of Oklahoma Motor Vehicle Commission; Jay Landers, vice president of government affairs for the Recreation Vehicle Industry Association (RVIA); and Recreation Vehicle Dealers Association President Phil Ingrassia. Other topics include “RVDA National Activities, Issues and Updates,” a session on “Ethics for the RV Professional,” and a discussion of strategies for dealers to increase gross profits.

Cliff Lewis

Sheril Vergara of RH Power & Associates, Inc., which organizes the event, told that healthy sales at some of the state’s key retail shows will also contribute to a vibrant conference.

“At the 48th Annual RV Super Show in March at the Bennett Event Center, we experienced record attendance each day and broke the record for overall show attendance,” she said. “The best part is that this traffic had qualified RV buyers. It seems the climate is very optimistic in Oklahoma.” 

Lewis noted that Oklahoma boasts some unique features that aid in the success of its dealer base, most notably signs of a revival in the state’s oil industry. “Not only are we getting the increase of the new business that the market has generated,” said Lewis. “The oilfield is coming back around, which is helping to drive even more sales. We’re just in the beginning stages of it though. I think it will really be next year until we see the oilfield business come back to where it was.”

He added, “Oklahoma has more man-made lakes than any other state, with over one million surface acres of water and 2,000 more miles of shoreline than the Atlantic and Gulf coasts combined. Combine that with our other camping destinations — and why wouldn’t you want to RV?”

For more information visit for information, or contact Sheril Vergara directly at 505-345-8558.

— Cean Burgeson

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