Keystone’s Runels on CBS: RVing ‘Has Taken Off’

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August 10, 2017 by   Leave a Comment

In an interview broadcast earlier today (aug. 10) on “CBS This Morning,” Keystone RV President Jeff Runels told CBS News Travel Editor Peter Greenberg that, fueled by unprecedented interest, the “RV lifestyle has just taken off and so we’ve come back strong.”

“They’re just getting into the workforce for the first time, an RV is a great way to travel and decide where you want to settle, save some money, because it is a very affordable lifestyle, and then set up your life from there,” Runels said. 

To view the “CBS This Morning” video report, scroll to the right of the page.

In the report, Greenberg said campgrounds have long been a good barometer for the economy.

Low unemployment typically leaves more discretionary spending for things like camping and the United States’ largest campground company, Kampgrounds Of America (KOA), reports sales are higher for a record sixth year in a row.

What’s been an interesting, even surprising, trend is how many Millennials are now investing in the great outdoors, reported Greenberg.

Images of millennials on RV road trips and outdoor adventures have filled social media all summer long and #Camping posts on Instagram are now over 14 million.

The popular trend is keeping employees in a Keystone RV factory in Indiana working at a record pace to produce more than 70,000 recreational vehicles by the end of year.

Runels said that factory made 42 RVs in one day and year-over-year sales figures for Keystone RV, a subsidiary of the Thor Industries Inc., are up 20%.

To read the full report click here.

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