RVDA Con/Expo ‘F&I’ will Focus on Millennials

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August 11, 2017 by   Leave a Comment

The F&I track at the RV Dealers International Convention/Expo will provide a variety of sessions to help dealers provide targeted customer service to today’s millennial buyers, while understanding the importance of ethics and customer satisfaction. The convention is set for Nov. 6-10 at Bally’s in Las Vegas.

According to a press release, Paul Sheldon of Protective Asset Protection will present two topical workshops at this year’s convention:

Menus for Millennials: How to Increase Product Sales with Today’s Customer

Wednesday, Nov. 89-10 a.m. 

Thursday, Nov. 93:15-4:15 p.m. (Repeat)

Today’s consumers have a world of information at their fingertips. Some selling systems in F&I haven’t kept up. It’s not just about having high-tech menus on iPads, it’s more about quality presentations to customers. In this seminar, attendees will discover the keys to successfully selling F&I products to well-informed, highly-connected customers. 

  • Why selling F&I products the same old way doesn’t work.
  • Learn how to package products to fit each customer.
  • How to leverage technology in F&I.

“Creative Tweets Can’t Replace Exceptional Customer Service”

Thursday, Nov. 94:30-5:30 p.m.

Twitter, Instagram, and Facebook are all great tools for bringing customers into the dealership. However, personal relationships are still important and the level of customer service will determine conversion rates, profitability, and repeat and referral business. This seminar will teach the three most important things that make the difference between customers buying and customers leaving. 

  • The No. 1 thing customers want when they come to the dealership.
  • How to present to the “I know everything” generation.
  • The keys to getting and keeping customers for life.

Sheldon began his career in retail sales and was recruited into the F&I services business. During that time, he became a training partner with J.D. Power and Associates, working with dealers and manufacturers to help improve CSI scores and profitability. His customer-focused selling, high value F&I, and customer service excellence courses have helped dealers grow in sales, profitability, employee and customer retention.

The RV Dealers International Convention/Expo is sponsored by the Recreation Vehicle Dealers Association (RVDA), RVDA of Canada, and the Mike Molino RV Learning Center. Each year the convention committee focuses on featuring new presenters like Ken Barnes, Myril Shaw, Adam Lafurgey, Brian Barlow and Scott Meyer to keep the content relevant and fresh for dealers.

The convention will also feature an expo of the RV industry’s top companies offering products and services to help dealers improve profitability. Companies interested in partnership and sponsorship opportunities and exhibitor information can contact Julie Newhouse at (703) 364-5518 or send an e-mail to

Visit for regular updates as the convention approaches.  You can also get convention updates on LinkedIn, Twitter, and Facebook.

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