SSI: Towable Sales Up 6.9% in June, 12.7% YTD

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August 10, 2017 by   Comments Off on SSI: Towable Sales Up 6.9% in June, 12.7% YTD

Year-over-year towable retail registrations gained 6.9% in June and 12.7% for the first six months, according to the latest report from Statistical Surveys Inc. (SSI). 

Results by category showed:

  • Sales for the travel trailer segment climbed 7.7% for the month and 14.3% year-to-date.
  • Fifth-wheel registrations were up 5.8% in June and 9.7% for the six months.
  • Folding camping trailer sales edged down 2.6% for the month and were flat through June.
  • Park model RV sales fell 10.5% in June and 9.5% for the sixmonths.

Thor Industries Inc. was the towable sales leader through June with 48.6% share of the market, ahead of Forest River Inc. owning a 36.8% share and Grand Design RV Co. (4.2%). 

By segment, Thor was No. 1 in travel trailers for the six months with a 48.8% market share, followed by Forest River with a 38.1% share. Thor led fifth-wheel sales with a 53.4% market share, followed by Forest River (28.8%) and Grand Design RV Co. (11%).

In folding camping trailer sales, Forest River led the category through June with a 70.1% market share, followed by Columbia Northwest/Aliner Inc. (11.5%) and Thor (11.4%). Kropf Manufacturing Co. Inc. led the park model segment with a 21% market share, ahead of Skyline Corp. (13.5%), Champion Home Builders (13.1%) and Cavco Industries Inc. (10%).

To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext. 128, or (616) 901-8335 (cell). 

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