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FCCC Gives Foghat a ‘Slow Ride’ on Custom Bus

FCCC personnel with rockers from Foghat

Freightliner Custom Chassis Corporation (FCCC) collaborated with the rock band Foghat on a three-city promotional tour through Mississippi and Texas that culminated with a concert on Sunday (Oct. 22).

The company reported that the band was provided with a 47-foot Caio luxury touring bus built on a FCCC bus chassis for its 10-day tour, as the rock group performed concerts in Laurel, Miss., Longview, Texas and The Woodlands, Texas. Foghat is known for several rock ballads from the 1970’s including “Slow Ride” and “Fool For the City.”

“This tour came about over the summer,” said Kevin Erb, director of public relations and social media for Ferguson Advertising, the agency representing FCCC. “Bryan Henke at Freightliner is a longtime friend with the band and it was his brainchild to offer up a luxury coach for this tour. We also wanted to engage with RV owners and FCCC owners along the way.

“So, we put out a call on social media and a couple other venues to provide fans with a kind of VIP meet-and-greet and the band was more than happy to accommodate us.”

FCCC provided Foghat with custom tour bus

Erb said the fan parties before each concert event were successful as the company provided custom swag, including T-shirts, hats, CD covers.

He related that on the drive between Laurel and Longview, the band was inspired to perform an impromptu acoustic concert in a park before crossing the Mississippi River. “We recorded this event. Mainly we just thought the band’s music and story lends itself to life on the road,” he said.

Erb stated the band “hit the road in style” in the Caio, built on the FCCC chassis. “It was equipped to the nines with luxury seating and couches throughout, a VIP area in the rear of the coach, and tables with seating facing each other. A very nice touring coach for a band,” he offered.

He added that since the members of Foghat are older, the only original member being drummer Robert Earl who is in his 70s, they fly into a region, perform at three or four venues and fly back out. “This worked out perfectly for FCCC.”     

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