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‘Pomona’ Enjoys Attendance Bump Over Weekend

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October 9, 2017 by   Leave a Comment

The Recreation Vehicle Industry Association’s (RVIA) California RV Show, which opened Friday (Oct 6) and runs through next Sunday (Oct. 15), had an estimated increase of 8% to 10% in attendance over the weekend after parking problems on Friday were overcome.

”We were overwhelmed with guests on Friday and we had a problem handling parking for the crowd,” said RVIA’s Western Show Director Tom Gaither. ”Over the weekend, after Friday, the dealers were happy with sales. When it’s all over, we still expect a 10% increase in traffic.”

Some 1,400 RVs are being shown over a record 1.2 million square feet of display space at the Los Angeles Fair & Exposition Fairplex in Pomona. The California Show has more than doubled in size in the last six years, Gaither noted.

With regard to entertainment, the show this year has an increased Hispanic emphasis with the staff of Estrella TV — local Ch. 64 — taking over the stage on Sunday as the show closes. Popular TV host and actor Mario Lopez also will sign autographs during the final weekend.

Gaither reported that Hispanic showgoers accounted for 19% of last year’s attendance, a number he said is expected to increase this year.

”What we are finding about Hispanic RVers is that when they go camping they bring three generations — themselves, their parents and their kids,” Gaither said. ”It’s a big family event.”

Los Angeles sports celebrities Steve Garvey, formerly with the MLB’s Dodgers, Eric Dickerson, an ex-Rams NFL player, and James Worthy, retired from the NBA’s Lakers, will be on hand at times during the show to sign autographs.

The West Coast’s largest RV show also features 60 seminars targeting both experienced and inexperienced RVers.

Over the first weekend, actress Jenni Garth, who has been an RVer since a child and is currently a media spokesperson on behalf of RVIA, presented a seminar on her travels and how to decorate an RV.

Next weekend, Bob Livingston, former publisher of MotorHome and Trailer Life magazines, will be on hand to the address future of RVs and where the RV industry is heading from an insider’s perspective.

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