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SSI: Towable Sales Climb 10.5% Through August

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October 10, 2017 by   Comments Off on SSI: Towable Sales Climb 10.5% Through August

Year-over-year towable sales continued to enjoy steady growth in 2017, posting a 10.5% gain for the first eight months, according to the latest report from Statistical Surveys Inc. (SSI). 

Results by category showed:

  • Sales for the travel trailer segment climbed 11.8% year-to-date.
  • Fifth-wheel registrations were up 8.6% for the eight months.
  • Folding camping trailer sales edged down 4.2% through August.
  • Park model RV sales fell 6% year-to-date.

Thor Industries Inc. was the towable sales leader through August with 48.8% share of the market, ahead of Forest River Inc. owning a 36.7% share and Grand Design RV Co. (4.2%). 

By segment, Thor was No. 1 in travel trailers for the eight months with a 49.2% market share, followed by Forest River with a 37.9% share. Thor led fifth-wheel sales with a 53.4% market share, followed by Forest River (28.9%) and Grand Design RV Co. (11%).

In folding camping trailer sales, Forest River led the category through August with a 70.2% market share, followed by Thor (11.7%) and Columbia Northwest/Aliner Inc. (11.4%). Cavco Industries Inc. led the park model segment with a 23.5% market share, ahead of Kropf Manufacturing Co. Inc. (18.9%), Champion Home Builders (13.6%) and Skyline Corp. (12.4%).

To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext. 128, or (616) 901-8335 (cell). 

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