Regency Adds 4 La Mesa Stores To Sell Xalta ‘B’

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December 20, 2017 by   Leave a Comment

Regency RV’s Class B Xalta interior

Fort Worth, Texas-based Regency RV, a division of Wayne Davis Auto Group, announced that it has added four La Mesa RV locations in Arizona to its roster of dealers selling its new Xalta Class B motorhomes built on Mercedes-Benz Sprinter chassis.

“When it comes to Regency RV dealers, La Mesa is the perfect venue for our new Regency Xalta Class B motorhomes,” said Dymon Farrer, national sales manager, in a press release. “La Mesa caters to many high-end buyers looking for something distinctive and different.”
Jason Kimbrell, principal of La Mesa RV, noted, “Regency is a good company, good people, with a good product. While they are new to the RV industry, they have a long history of success in van and truck conversions. I went to visit the plant before we signed up, met the owner, Wayne Davis, who is a legend in the classic car restoration business. We were also impressed that they have a lot of long-term employees, which we also value at our own company.”
Kimbrell reported he is looking for a specific buyer as a fit for the new Regency Xalta product. “Regency is a premium brand so we believe it’s going to appeal to the luxury buyer,” he said. “That is how they are positioned. There are three distinct niches in the Sprinter Class B market. You’ve got your entry-level price point buyer, your technology buyer and your luxury, prestige buyer, which is the Airstream, and we believe the Regency buyer. Regency is well-positioned to compete in that space where the customer is willing to pay a high premium for a high quality coach.”
According to the company, Regency RV coaches are not built on a conventional assembly line but rather one at a time with most components, like the handcrafted cabinetry and upholstery, crafted in-house by hand.
“There are a lot of people on the line doing custom work that they learned from restoring classic cars,” he said. “We like Regency’s high-quality woodworking, upholstery, and some of the innovative details — like how they are refinishing the Mercedes dash and steering wheel.”
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