RV Industry Pointing To Continued Sales Growth

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December 1, 2017 by   Leave a Comment

For RV manufacturers, the bumpy ride from the Great Recession has vanished from the rearview mirror as the industry projects shipments to dealers will top 500,000 units this year.

As reported by the Associated Press, manufacturers and dealers meeting this week at an industry trade show in Louisville, Ky., are pointing to solid fundamentals including favorable fuel prices, strong consumer demand and available credit as key factors behind the unprecedented growth.

They’re also starting to see more adults in their late 20s and 30s browsing showrooms and dealer lots alongside more traditional customers — older couples looking ahead to retirement.

“Now the aisles are full of baby strollers,” said Dan Pearson, owner of Pleasureland RV in Minnesota.

In 2009, recreational vehicle shipments from manufacturers to dealers — a key measure of consumer demand — sank to 165,700 — the lowest level in nearly two decades. Shipments have steadily risen since then and are projected to reach 505,600 units in 2017, up 17.4% from a year ago, the Recreation Vehicle Industry Association (RVIA) said. It would be the first time shipments surpassed the half-million mark since the group started recording shipments in 1981, according to RVIA spokesman Kevin Broom.

The industry is projecting overall shipments will reach 520,700 units in 2018.

Indiana remains the clear manufacturing leader, accounting for 80% of RV production in 2016, followed by Idaho, California, Oregon and Iowa, according to RVIA.

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