Camping World Holdings Inc. today (Jan. 3) announced plans to purchase Erehwon Mountain Outfitter, a Midwest specialty retailer of outdoor gear and apparel.
According to a press release, the acquisition of Erehwon Mountain Outfitter represents further progression in Camping World Holding’s commitment to an “omni-channel approach” to penetrating the outdoor lifestyle market. Erehwon is currently a top source of outdoor clothing and gear in the Midwest with three Chicagoland area locations and the flagship location in the Milwaukee area.
“Our company is diligently creating segments within the outdoor space that allows for clear focus and growth,” said Marcus Lemonis, chairman of Camping World Holdings. “In each segment, we are focused on finding connection through customer cross-matching and introducing the suite of Good Sam products, particularly through the Good Sam Club, which offers outdoor enthusiasts a wealth of resources. This will allow us to ultimately offer customers one medium for discounts, benefits, and services for all their outdoor supply needs through the Camping World Holdings network.”
Over the past nine months, Camping World Holdings has acquired certain assets of Gander Mountain, a leading retailer of hunting, fishing, camping, and outdoor gear; Overton’s, a leading retailer of boating and marine accessories; TheHouse.com, an online retailer specializing in bikes, sailboards, skateboards, wakeboards, snowboards and outdoor gear; Uncle Dan’s, an outdoor gear and apparel shop; and W82 (formerly Windward Boardshop), a specialty store featuring snowboards, longboards, skateboards, outerwear, swimwear and accessories.
The combination of these retailers and their e-commerce platforms provides Camping World Holding with a strong foundation in the outdoor lifestyle market from which to continue building and serving the outdoor enthusiast, the release stated.
Lemonis continued, “Erehwon has a history of being a top player in the outdoor market since 1972. This acquisition strengthens Camping World Holding’s efforts to build a seamless approach to the outdoor lifestyle market and further positions the company to expand the reach and product offerings of our e-commerce business.”