The Michigan International Speedway is eliminating more seating to make way for new high-end campgrounds and other fan amenities at the Irish Hills racetrack.
Crain’s Detroit Business reported that the campground will be joined by a new hospitality area and countertop seating to be complete by the first NASCAR Cup Series race June 8-10, spokesman Brad Kuhbander said.
Renovations are part of the speedway’s vision to enhance fan experience by diversifying venue layout and offerings. Daytona-based International Speedway Corp., which owns the venue, has steadily cut seating at the venue from its peak of 137,000 a decade ago to 72,000 last year.
After renovations, the speedway will have “in excess of 50,000 seats,” Kuhbander said.
Each of the additions will be located behind Turn 1 of the speedway. Countertop seating will be added to the Turn 1 grandstands and the hospitality section area will move there from Turn 4.