Report: Pickup Truck Market Will Heat Up in 2018

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January 2, 2018 by   Leave a Comment

2019 Chevrolet Silverado LT Trailboss

In 2018 the competition between pickup manufacturers is going to become fiercer than ever as Ford, General Motors and Fiat-Chrysler go head-to-head with new strategies for their truck ranges.

Pickups outsell all other vehicles in North America, but despite this, until quite recently they didn’t get upgraded and redesigned anywhere near as frequently as passenger cars and SUVs. That’s starting to change now, as it appears no potential competitive advantage is seen as too costly, and no gain by a rival is going uncontested.

General Motors was first to break cover in Texas, recently unveiling a redesigned version of its big-selling Chevrolet Silverado, which is promised to be leaner and meaner than ever when it gets its full debut late in 2018. The Silverado family is second only to the all-conquering Ford F-Series in the US in terms of overall sales, so Chevy will be hoping the redesigned model will close the gap on the top spot.

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