REV Enters Towable Sector With Lance Acquisition

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January 13, 2018 by   Leave a Comment

Milwaukee, Wis.-based REV Group announced Friday (Jan. 12) evening the acquisition of Lance Camper Manufacturing Corp. According to a news release, the acquisition enables REV to enter the rapidly growing, over $10 billion towables segment of the RV market by adding Lance Campers’ portfolio of truck campers, towable campers and toy haulers to the company’s existing suite of motorized offerings.

Founded in 1965, Lance Camper designs, engineers and manufactures its lineup of innovative products at its state-of-the-art campus in Lancaster, Calif. Lance has the No. 1 selling truck camper in the U.S. and has won the Recreation Vehicle Dealer Association’s (RVDA) prestigious Quality Circle Award 16 years running. Lance employs over 550 workers and generates approximately $100 million in annual revenue.

Lance showed its 2465 travel trailer in Louisville

Lance Camper will continue to be led by its founders, Jack Cole and Jeff Souleles. “We’re thrilled to be joining REV’s iconic family of brands,” said Cole, president of Lance Camper. “We look forward to leveraging REV’s scale and footprint in the RV industry to rapidly expand our distribution and further accelerate our growth. We’re an excellent fit given REV’s strong commitment to providing its dealers and customers with premium quality, brand leadership, and continuous innovation, all of which align well with our culture and ambition.”

“We are absolutely delighted to welcome Jack, Jeff, and the entire Lance Camper team into the REV family,” said Tim Sullivan, CEO of REV Group, which posted $2.27 billion in 2017 revenues and markets motorhomes under the American Coach, Fleetwood, Monaco, Holiday Rambler, Renegade RV and Midwest Automotive Designs brand names through its Decatur, Ind.-based REV Recreation Group unit. “This acquisition is well aligned across all of our acquisition criteria. Lance Camper adds one of the highest quality towable lines in the U.S. and provides a significant new avenue of growth in our RV segment.”

The acquisition of Lance Camper was closed on Jan. 12.

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