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SSI: Towables Sales Up 11.2% Through November

Year-over-year towable sales showed continued growth for the first 11 months, climbing 11.2% through November, according to the latest report from Statistical Surveys Inc. (SSI). 

Results by category showed:

Thor Industries Inc. was the towable sales leader through November with 48.6% share of the market, ahead of Forest River Inc. owning a 36.2% share and Grand Design RV Co. (4.5%). 

By segment, Thor was No. 1 in travel trailers for the 11 months with a 48.8% market share, followed by Forest River with a 37.5% share. Thor led fifth-wheel sales with a 53.3% market share, followed by Forest River (28.5%) and Grand Design (11.3%).

In folding camping trailer sales, Forest River led the category through November with a 70% market share, followed by Columbia Northwest/Aliner Inc. (12.1%) and Thor (11.6%). Cavco Industries Inc. led the park model segment with a 21.2% market share, ahead of Kropf Manufacturing Co. Inc. (18.3%), Champion Home Builders (13.6%) and Skyline Corp. (12.4%).

To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext. 128, or (616) 901-8335 (cell). 

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