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SSI: Towable RV Sales Show 11.5% Gain for 2017

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February 8, 2018 by   Leave a Comment

Towable RVs continued to anchor growth in the RV industry, as year-over-year sales jumped 11.5% for 2017.  

According to the latest report from Statistical Surveys Inc. (SSI), results by category showed:

  • Sales in the travel trailer segment climbed 12.8% for the full year.
  • Fifth-wheel registrations were up 9.7% for the 12 months.
  • Folding camping trailer sales slid 5.6% for the full year.
  • Park model RV sales finished 2017 down 3.9%.

Thor Industries Inc. was the towable sales leader for the 12 months with 48.5% share of the market, ahead of Forest River Inc. owning a 36% share and Grand Design RV Co. (4.5%). 

By segment, Thor was No. 1 in travel trailers for the 12 months with a 48.7% market share, followed by Forest River with a 37.4% share. Thor led fifth-wheel sales with a 53.2% market share, followed by Forest River (28.4%) and Grand Design (11.5%).

In folding camping trailer sales, Forest River led the category for the full year with a 69.9% market share, followed by Columbia Northwest/Aliner Inc. (12.3%) and Thor (11.5%). Cavco Industries Inc. led the park model segment with a 22% market share, ahead of Kropf Manufacturing Co. Inc. (17.7%), Champion Home Builders (13.7%) and Skyline Corp. (12.3%).

To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext. 128, or (616) 901-8335 (cell). 

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