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Heartland Road Warrior Sees Record Sales in ’18

Heartland Road Warrior toy hauler

The winter show season generated record-setting results for Heartland Recreational Vehicles LLC’s Road Warrior brand, a luxury fifth-wheel toy hauler that is drawing in buyers with eye-catching interiors and versatile floorplans. (To view a video of the Road Warrior 396 scroll to the right side of the RVBUSINESS.com home page).

Andy Wesdorp, general manager for Road Warrior and Heartland’s flagship Landmark line, reported that shipments increased 56% in January from a year ago, marked by an all-time sales high during the Florida RV SuperShow in Tampa.

“Tampa was gangbusters,” said Wesdorp in a press release. “We were represented by Optimum RV and the traffic never stopped. They just did a fantastic job”.

According to Wesdorp, Road Warrior’s “dynamic floorplans and enhanced interior feel” are resonating with consumers. New features for the 2018 model year include a 50-amp power cord reel and “Zero G” entry steps. Road Warrior has also created a unique look with an “Infinity lighting” slideout fascia and silver metallic painted cabinet doors. In addition, three floorplans offer swivel bar stools with a granite-look seat that fold up for storage.

Two new models in the lineup include the 396 with an unobstructed 15-foot garage, solid-surface breakfast bar, and a walk-though bathroom that creates more space with a linen closet built into the bedroom slide. The 387 is a two-axle floorplan with a 13-foot garage that incorporates Road Warrior’s best-selling kitchen design, according to Wesdorp.

Joel Eberlein, senior GM for Road Warrior, Landmark, Elk Ridge and Big Country, stated, “In the last 14 months we have been able to dedicate a factory along with engineering, sales and design teams specifically for Road Warrior. This has afforded the brand its own identity.”

Wesdorp added, “These are some really exciting times. Heartland has given us the resources to think outside the box and build what toy hauler consumers want. Just as important, our dealer partners are really enthused and behind the product. Everything is clicking and we’re on track for a strong 2018.”

 

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