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SSI: Towable YOY Sales Increase 8.6% in January

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March 9, 2018 by   Leave a Comment

Year-over-year towable retail registrations grew 8.6% in January, according to the latest report from Statistical Surveys Inc. (SSI).

Results by category showed:

  • Sales for the travel trailer segment climbed 8.3% for the month.
  • Fifth-wheel registrations rose 9.6% in January.
  • Folding camping trailer sales fell 8.1% for the month.
  • Park model RV sales were up 47.2% in January on relatively low volume.

Thor Industries Inc. was the towable sales leader in January with 46.5% share of the market, ahead of Forest River Inc. owning a 32.8% share and Grand Design RV Co. (5.6%).

By segment, Thor was No. 1 in travel trailers in January with a 45.2% market share, followed by Forest River (34.6%). Thor led fifth-wheel sales with a 53.8% market share, ahead of Forest River (26.4%) and Grand Design RV Co. (12.3%).

In folding camping trailers, Forest River led the category in January with a 67.2% market share while Columbia Northwest/Aliner Inc. and Thor each garnered a 12.6% share. Cavco Industries Inc. led the park model segment with a 34% market share, followed by Champion Home Builders (20.8%) and Kropf Industries Inc. (10.7%).

To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext. 128, or (616) 901-8335 (cell). 

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