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SSI: Towable Sales Gain 6.8% For Four Months

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June 11, 2018 by   Leave a Comment

The towable sector continued to outpace last year as retail registrations grew 6.8% for the first four months of 2018, again led by the travel trailer and fifth-wheel segments .

According to the latest report from Statistical Surveys Inc. (SSI), results by category showed:

  • Travel trailer sales climbed 6.7% for the four months.
  • Fifth-wheel registrations rose 9.8% through April.
  • Folding camping trailer sales dropped 17.6% for the four months.
  • Park model RV sales edged up 6.1% through April.

Thor Industries Inc. was the towable sales leader for the four months with 47% share of the market, ahead of Forest River Inc. owning a 35.7% share and Grand Design RV Co. (5.9%).

By segment, Thor was No. 1 in travel trailers through April with a 46.6% market share, followed by Forest River (37.6%). Thor led fifth-wheel sales with a 52.6% market share, followed by Forest River (27.2%) and Grand Design (13.8%).

In folding camping trailers, Forest River led the category for the first four months with a 70.2% market share while Columbia Northwest/Aliner Inc. garnered 13% and Thor held a 9.3% share. Cavco Industries Inc. led the park model segment with a 23.5% market share, followed by Champion Home Builders (19.8%) and Kropf Industries Inc. (14.5%).

To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext. 128, or (616) 901-8335 (cell). 

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