Forbes: Airstream’s ‘Star Power’ Driving Up Sales

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October 2, 2018 by   Leave a Comment

Matthew McConaughey has been roundly satirized for his semi-catatonic turn as star of TV advertisements for the new Lincoln. Maybe that’s because his heart is really with another automotive brand: Airstream.

Forbes reported that the iconic, upscale, silver-bullet-silhouette brand of recreational vehicle is a favorite of celebrities and was mentioned in a recent conversation on The Tonight Show, as movie-star McConaughey shared with host Jimmy Fallon the story of a family trip in the wilderness, taken in his Airstream, where they encountered an ornery mountain ram.

“We don’t tout that kind of thing too much, but it falls into our laps,” Bob Wheeler, Airstream’s CEO, told me about the Fallon-McConaughey banter that underscored Airstream’s cachet as a high-adventure vehicle for A-listers. “It’s organic, and we love it. Those associations are a lot of fun, but we’re a product for everyone.”

Indeed. Because it’s not just a celebrity aura that has propelled Airstream RVs to a record-setting sales increase of 24% year over year; also, over the last five years, Airstream sales are up a staggering 218%. Airstream’s success also is closely tied to the brand’s strong focus on growing its product lineup, including innovative approaches that break the bonds of the renowned Airstream silhouette and hand-riveted aluminum panels.

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