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Northwood Marks 25 Years at Dealer Event in Ore.

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October 11, 2018 by   Leave a Comment

Northwood Manufacturing held its Dealer Appreciation and Product Showcase Oct. 2-3 to recognize its top dealers and exhibit the company’s latest product offerings, as well as marking its 25th year of operation.

According to a press release, dealers were invited from all over the western United States and Canada to gather at Wildhorse Resort and Casino in Pendleton, Ore. Activities included golfing, keynote speaker football legend Joey Harrington, catered meals, sales and marketing presentations, and new product displays.

The event kicked off with a golf outing on the the first day followed by a gourmet, catered dinner and recognition of Northwood’s Top 10 dealers for the last year. The “absolute performers” received custom, hand-crafted awards presented by Northwood Chief Sales Officer Donald Cochran. Day one culminated with a presentation by keynote speaker Harrington, a former University of Oregon and NFL quarterback.

Day 2 opened with a morning meeting that included breakfast and comments about the “state of Northwood” by Chief Financial Officer Cerise Smallwood and President/Chief Executive Officer Craig Orton. Orton and Smallwood spoke individually about how the theme of the show, “25 Years of Quality by Design,” is reflective of not only how Northwood operates in terms of manufacturing but also in the relationships built with dealers and retail customers. 

Other Day 2 highlights included:

• Director of Marketing Lance Rinker presented an analysis about the effectiveness of Northwood’s marketing over the past year including web-based and print platforms. The presentation included a walk-through of Northwood’s video Quick Tours and 3D Virtual Tours on the company’s newly updated website

• Cochran gave a summary on all the updates and revisions that Northwood brands have and will continue to undergo for the coming model year. 

• Dealers toured the product display that provided an early glimpse of new Northwood products.

In closing, Orton summarized, “Northwood’s goal is to always provide our dealers and retail customers with the highest quality products in the marketplace. Northwood’s 25-year reputation for manufacturing solid, top value RVs has been earned and maintaining that standard over the next 25 years and beyond remains our highest priority. We have accomplished this by insisting on quality components and demanding quality craftsmanship from our dedicated production line workers and we are committed to continuing to do so.”

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