Slideshow: ROUTE 66 Holds Biggest Rally to Date

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October 11, 2018 by   Leave a Comment

ROUTE 66 dealer members gather for general session during this week’s rally

The 2018 ROUTE 66 RV Network Rally, which drew about 275 attendees to the Hyatt Regency Tamaya Resort and Spa north of Albuquerque, N.M., was scheduled for a midday finale today (Oct. 11) during a closing general session.

The dealer group’s 15th annual rally — the biggest yet for the Overland Park, Kan.-based group that now coordinates programs and varied discounts for 105 independent RV dealers with 150 individual locations — opened Tuesday evening with a traditional round of golf and an evening reception and got into full swing Wednesday with an opening general session, a busy partner expo, a series of breakout sessions and an evening dinner plus entertainment.

This morning’s agenda included a presentation by RV Industry Association (RVIA) President Frank Hugelmeyer regarding the national trade association’s new RVX show slated for next March in Salt Lake City, Utah.

“It’s been a good year for dealer recruitment,” ROUTE 66 Partner Rob Merrill told the assembled attendees Wednesday morning. “I say that in quote marks because we don’t really recruit dealers. Dealers recruit one another, and we had some great referrals this year in several states — 11 new locations. And we feel like the network has been stronger from a dealer participation standpoint.”

The two lead sponsors for this year’s rally included service contract provider Assurant Solutions, New York City, which has partnered with ROUTE 66 since the beginning, as well as Meyer Distributing, an aftermarket parts and accessories distributor headquartered in Jasper, Ind.

ROUTE 66 currently provides tech support, roadside assistance and reciprocal service for its members’ customers in 1,200 service bays in the U.S. and Canada.

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