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CalRVDA Holds Conference After 4-Year Hiatus

February 26, 2015 by · 1 Comment 

Last week’s California RV Dealers Association (CalRVDA) Conference offered attendees a wide-ranging and vibrant forum focusing on the most pressing issues impacting the state’s RV retail community while also celebrating the industry’s resurgence. But the Feb. 19 gathering also carried a more weighty message for the long-term, representing a reinstatement of CalRVDA as a significant and viable industry voice following a four-year gap since the last conference convened. “Last year, the board... Read more

Melbourne Readies for World RV Conference

February 23, 2015 by · Leave a Comment 

The World RV Conference, ready to mark its third edition Feb. 25-27 in Melbourne, Australia, will again promote unity and cooperation within an increasingly connected global RV community. Assembling a mix of established markets with a growing contingent of emerging industries – led by the rapidly developing Chinese marketplace – the forum will address challenges and goals shared on an international scale. “It’s an opportunity for countries to meet on one stage and compare notes, and hopefully... Read more

Livin’ Lite ‘Ford Campers’ Due in Late March

February 5, 2015 by · Leave a Comment 

Thor Livin’ Lite is targeting the end of the first quarter for the launch of an aluminum truck camper line bearing the Ford logo as part of a licensing agreement formed last November. The campers are being designed in conjunction with Ford engineers to offer a companion RV for the automaker’s 2015 aluminum-bodied F-150 truck – a bold revamp of the nation’s top-selling pickup that trimmed up to 700 pounds in overall weight. “It’s exciting to work with a company as prestigious as Ford and... Read more

Heartland Eyeing Widespread Growth For 2015

January 19, 2015 by · Leave a Comment 

Heartland RV’s renovated trailer facility Heartland Recreational Vehicles LLC President Chris Hermon acknowledges that despite the company’s multifaceted expansion plans this year, there is still a tendency to look over the shoulder – a holdover from the fallout the industry endured in the face of the country’s economic tsunami. But he also recognizes that the time is right to jump on another wave. “When you look at the market, there continues to be a consistent influx of customers –... Read more

Keystone Plans Growth in ’15 to Meet Demand

January 16, 2015 by · Leave a Comment 

Keystone continues to grow its Goshen, Ind., campus Recognizing that demand was quickly outstripping production capacity, Keystone RV Co. has several key expansion projects planned for 2015 at its sprawling campus in Goshen, Ind. Matt Zimmerman, president of the Thor Industries Inc. subsidiary, reported that construction of a 120,000-square-foot facility initiated last September is on schedule for completion late this summer. The plant will house production of its entry-level Springdale and Hideout... Read more

RV Dealers See ’15 Growth after National Show

December 10, 2014 by · Leave a Comment 

Dealers shop Coachmen’s product exhibit in Louisville The buyers are back. Consumers, enticed by an unprecedented run of low interest rates and inspired by a highly diverse, amenity-loaded product mix, are seeing RVs as an attractive option for their discretionary dollar. The crowds that converged at this year’s flurry of consumer shows offered repeated testimony that RVers are in a buying mood. And, as the retail community convened in Louisville, Ky., last week for the 52nd running of the... Read more

‘Peace, Love and Winnebago’ Ad Strikes a Chord

November 20, 2014 by · Leave a Comment 

Capturing a piece of Americana embodied in the Flying W logo and “eyebrow design” that distinguished Winnebago Industries Inc.’s 1960s era motorhomes, the company has successfully resurrected those iconic symbols of the road in its line of Brave and Tribute Class A gas motorhomes. “The retro styling has really been well received by buyers,” Winnebago Director of Marketing Chad Reece told RVBUSINESS.com. “It harkens back to the original look when we launched our first motorhome. We’re... Read more

RVIA Anticipating High-Energy Louisville Show

October 29, 2014 by · Leave a Comment 

RVIA President Richard Coon Buoyed by a vibrant show season and the momentum of a prolonged growth cycle, the Recreation Vehicle Industry Association (RVIA) is readying for a high-energy National RV Trade Show as the organization rolls out its 52nd edition Dec. 2-4 at the Kentucky Exposition Center (KEC) in Louisville. “You know, it really looks like all the stars are in line,” said RVIA President Richard Coon. “Business is pretty darn good right now. I’ve been to a lot of the major shows... Read more

Potts: Winnebago Staying in Step With the Times

October 17, 2014 by · Leave a Comment 

Winnebago’s Randy Potts Behind continued strong performance in its motorhome segment coupled with improvements on the towable side, Winnebago Industries Inc. capped off its 2014 fiscal year with a solid fourth quarter that positions the company for more growth moving forward. “It was definitely a great finish to the year,” Chairman, President and CEO Randy Potts told RVBUSINESS.com. “As we said coming out of the recession, we’re doing more with less. Like everybody, we had to change... Read more

’14 Hershey RV Show Hits New Attendance High

September 15, 2014 by · Leave a Comment 

Traffic was steady at this year’s Hershey Show The 46th running of America’s Largest RV Show proved to be the most successful edition to date as event organizers reported record attendance for Public Days, which ran Sept. 10-14 at the Giant Center in Hershey, Pa.  Heather Leach, marketing and education director for the host Pennsylvania RV & Camping Association (PRVCA), told RVBUSINESS.com that 46,143 attendees passed through the gate, eclipsing by 6% last year’s record total of... Read more

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