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Dutchmen Website Adding Marketing Platform

February 24, 2015 by · Leave a Comment 

Goshen, Ind.-based Dutchmen Manufacturing Inc. today (Feb. 24) announced the launch of a new marketing automation platform, Aimbase. Incorporated into the all-new Dutchmen.com website, Aimbase monitors and manages consumer website behavior, captures user submitted data into a searchable database, and provides automated lead nurturing all while delivering quality leads to Dutchmen dealers in real time. “One of our goals in modernizing and relaunching Dutchmen.com was to dramatically increase the... Read more

LSI, RV Trader Offering New Club Yogi Benefit

February 24, 2015 by · Leave a Comment 

Club Yogi Rewards members are eligible for a new perk this year. According to a press release, Rewards members who are selling an RV will receive a free two-week listing on RV Trader.com, one of the nation’s premier online RV marketplaces. In a partnership between Leisure Systems Inc. and RV Trader, Club Yogi Rewards Standard Tier members who take advantage of this special offer can post a basic listing on RV Trader.com for two weeks (a value of nearly $20). The free ad lets Club Yogi Rewards members... Read more

Spartan Sees 4Q Net Loss on 6% Dip in Sales

February 24, 2015 by · Leave a Comment 

Spartan Motors Inc., parent to Spartan Chassis Inc., reported that sales for its fourth quarter declined 6.1% to $118.8 million from $126.45 million the year prior. During the period, the company incurred a net loss of $100,ooo, or 0 cents per share, versus a net loss of $3 million, or 9 cents per share. Spartan’s Specialty Chassis & Vehicles (SCV) segment reported lower revenue for the fourth quarter of 2014 due to lower sales of motorhome and bus chassis, plus lower demand for aftermarket... Read more

RVDA Seeks Workshop Proposals for Confab

February 24, 2015 by · Leave a Comment 

The Recreation Vehicle Dealers Association’s (RVDA) Convention/Expo Committee is soliciting proposals for education workshops for the 2015 RV Dealers International Convention/Expo, Nov. 2-6 in Las Vegas. Themed “Passport to Excellence: Education & Training,” the convention program is being designed to reflect the importance of training and education for all dealership staff positions.  Complete details for submissions are on the convention website. Submissions are due by March 16. This... Read more

Webinar to Offer Tips on Improving Websites

February 23, 2015 by · Leave a Comment 

RV business owners interested in learning more about how to increase website traffic and turn web visitors into customers may register now for RV Camping Connect’s free webinar, “27 Easy Ways to Radically Improve Your RV Camping Business Website.” Slated for Feb. 25 from 4-5 p.m. PT, RV dealership and campground owners can learn simple strategies to: • Increase website traffic. • Communicate an ideal message to visitors. • Turn website visitors into customers/guests • Increase profits To... Read more

VIDEO 1: Roadtrek Energy-Conscious E-Trek

February 23, 2015 by · Leave a Comment 

Today’s video features a look at Roadtrek Motorhomes Inc.’s “energy-conscious” E-Trek Class B coach built on Mercedes-Benz Sprinter chassis. To view the video click here or scroll to the right side of the RVBUSINESS.com home page.    Read More →

Pickup Trucks, Crossovers See Strong Sales

February 23, 2015 by · Leave a Comment 

Big Escalade SUVs fly off the lot at Texas-based Sewell Cadillac, even though the leases cost $1,000 or more a month. “If we can get one, it’s sold as soon as it gets here,” said Carl Sewell, chairman of Sewell Automotive Cos., which owns Cadillac dealerships in Dallas and Grapevine. “They sell faster than anything on the lot.” The Dallas Morning News reported that consumers began gravitating to truck-like vehicles about two years ago. SUVs, crossovers of all sizes and pickups sizzle these... Read more

TOP DEBUTS: Newmar Revamps London Aire

February 23, 2015 by · Leave a Comment 

In development for nearly 16 months, Newmar’s London Aire — a nameplate last seen eight years ago — was brought back for 2015, though the former company flagship is now positioned as an “entry-level” coach for Newmar’s 600-hp diesel-pusher lineup. “What we wanted to do for 2015 was develop a product at the entry level of the 600-hp price-point — a more value-priced, affordable 600-hp luxury motorhome,” said John Sammut, Newmar’s vice president of sales and marketing. Built on... Read more

Schmarder Joining European Camping Event

February 23, 2015 by · Leave a Comment 

Evanne Schmarder Discussing current trends in digital marketing, Evanne Schmarder, principal of Roadabode Productions, is slated to address over 90 participants from at least seven countries at the 2015 European Camping Congress held in Essen, Germany, on Feb. 27. Titled “Putting Digital to Work: Benchmarks, Strategy, Development, Results,” an international gathering of park owners and operators will examine marketing benchmarks and gain a fresh perspective as it relates to communicating... Read more

Northern Wholesale ups Learning Center Gift

February 23, 2015 by · Leave a Comment 

A recent $1,000 donation to the RV Learning Center brings Northern Wholesale Supply Inc.’s combined gifts to $1,750. The RV Learning Center kicked off its annual fundraising campaign in November during the RV Dealers International Convention/Expo, the premier education event for dealers in North America. “This generous gift from Northern Wholesale Supply is a reminder that we dealers rely on a supportive industry to fund the educational programs we need,” said RV Learning Center Chairman... Read more

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