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PR, Advertising Programs Reviewed at Outlook

November 30, 2011 by · Leave a Comment 

The Recreation Vehicle Industry Association’s (RVIA) “Outlook 2012: Up & Away” program that kicked off 49th annual National RV Trade Show in Louisville, Ky., offered a diverse lineup for the early morning attendees. The breakfast, held at the Kentucky Exposition Center (KEC), featured remarks from U.S. Secretary of the Interior Ken Salazar and appearances by SPEED Channel personality and NASCAR analyst Rutledge Wood, and country music singer/songwriter Chuck Wicks. The event was hosted... Read more

Fleetwood ‘Reinvents’ Excursion with 33-Footer

November 30, 2011 by · Leave a Comment 

Fleetwood's new Excursion Fleetwood RV Inc. has “reinvented its Excursion Class A diesel brand,” rolling out an all-new 33-foot floorplan – the shortest of the builder’s diesel pushers – during this week’s 49th Annual National RV Trade Show in Louisville Ky. “The 2013 Excursion gives buyers a choice in an emerging Class A diesel market, without compromising on luxury or function,” said John Draheim, president and CEO of Decatur, Ind.-based Fleetwood RV, in a press release. Great... Read more

EverGreen Adds 2 Floorplans to Ever-Lite Brand

November 30, 2011 by · Leave a Comment 

EverGreen Recreational Vehicles LLC is building its original all-composite Ever-Lite travel trailers in all seven of its popular deep-slide models and two additional floorplans for 2012 – the 27RB and the 29FK – which are showcased at this week’s 49th Annual National RV Trade Show in Louisville, Ky. According to a press release, limiting production of the original Ever-Lite brand makes it the only EverGreen product “built for discriminating buyers looking for an all-composite, more... Read more

Fleetwood Bounder Classic Offers Diesel Option

November 30, 2011 by · Leave a Comment 

Motorhome builder Fleetwood RV Inc. unveiled a front-diesel chassis option for its 2012 Bounder Classic Class A motorhome during this week’s 49th Annual National RV Trade Show in Louisville, Ky. According to a press release, the platform represents a collaboration between Fleetwood RV and Freightliner Custom Chassis Corp. (FCCC). Fleetwood said the new, front-engine diesel adds increased power and contributes to better fuel efficiency, featuring a Cummins ISB 6.7L engine, full air suspension... Read more

Lance Grows Trailer Line, Debuting in Louisville

November 30, 2011 by · Leave a Comment 

Lance trailer with pop-out tent Lancaster, Calif.-based Lance Camper Manufacturing Corp. is introducing two additions to the company’s new line of travel trailers during this week’s 49th Annual National RV Trade Show in Louisville, Ky. Along with the 1575 trailer, Lance is showing a 1274 model, its smallest unit, and the 2385 floorplan, the largest in the lineup. According to a press release, the 1274 travel trailer features a large slideout, pop-out tent sleeper and a dry bath. With a dry weight... Read more

Coon: Industry Enjoys Favorable Demographics

November 30, 2011 by · Leave a Comment 

RVIA President Richard Coon offers a demographic profile at the Outlook Breakfast In a presentation titled “What’s Up!” at Outlook 2012: Up & Away, held Nov. 29 at the National RV Trade Show in Louisville, Ky., RVIA President Richard Coon said that new findings from the just-released “RV Consumer Demographic Profile” provide encouraging news about the health and long-term viability of the RV industry. “RV ownership is at its highest peak ever with 8.9 million U.S. households... Read more

VIDEO #1: Quick Look at the Louisville RV Show

November 30, 2011 by · Leave a Comment 

WHAS in Louisville offers a snapshot of the National RV Trade Show with a look at an Entegra motorhome and a Forest River Inc. fifth-wheel toy hauler on display at the Kentucky Exposition Center.    Read More →

FCCC Launches Success Center for Dealerships

November 30, 2011 by · Leave a Comment 

Freightliner Custom Chassis Corporation (FCCC) launched a new initiative to further support the RV dealer network with timely company and product information, according to a press release. The Success Center, an online Learning Management System (LMS) unveiled at this week’s 49th Annual National RV Trade Show in Louisville, Ky., allows registered users to access FCCC sales and service training, expert advice and virtual learning opportunities from any computer. The Success Center provides... Read more

Ken Salazar Touts RV Industry at Annual Kickoff

November 29, 2011 by · 1 Comment 

Secretary Salazar cuts the ribbon to the 49th National RV Trade Show with RVIA Chairman Gregg Fore (right) and RVIA President Richard Coon (left) at RVIA's Outlook 2012. Secretary of the Interior Ken Salazar visited the 49th Annual National RV Trade Show today (Nov. 29) to highlight the economic impact generated by outdoor recreation in the United States — including opportunities at parks and other scenic and historic places — and to encourage Americans to take part in growing local... Read more

RV Industry Shows Slight Improvement for 2011

November 29, 2011 by · Leave a Comment 

RVIA President Richard Coon The RV industry pointed Tuesday (Nov. 29) to a slight improvement from last year’s turnaround performance as another sign the recession-dented sector is on the road to recovery. But, according to an Associated Press report, a slight speed bump might be on the horizon. RV makers, dealers and suppliers attending the 49th Annual National RV Trade Show in Louisville, Ky., were told that 2011 shipments from manufacturers to dealers are expected to be up 2% from last year’s... Read more

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