ARVC Plans Conference Marketing Overhaul

February 7, 2011 by · Comments Off on ARVC Plans Conference Marketing Overhaul 

New ARVC marketing promotion

New ARVC marketing promotion

The National Association of RV Parks and Campground (ARVC) is overhauling the marketing and pricing of its annual convention and expo in an effort to significantly increase park operator participation in the event, according to a news release.

This year’s event, to be held Nov. 28 to Dec. 2 in Savannah, Ga., is being rebranded as the 2011 Outdoor Hospitality Conference and Expo in an effort to attract participation from vendors who have an active interest in the outdoor hospitality industry, but haven’t previously been involved in ARVC events, said Paul Bambei, ARVC’s newly hired president and CEO.

“We will invite interested parties to register and attend who can make our industry stronger through their alliance, and we will do this without losing the homespun, friendly spirit of the conference that has welcomed so many of our members in years past.”

Conference fees will also be restructured to attract much greater participation, particularly from owners and operators of small- and medium-size parks who haven’t previously attended ARVC conventions.

“I’ve personally learned from recent discussions with small park owners that our registration fees went far beyond the small park owner’s affordability threshold, as evidenced by the fact that only 3% of 2010 conference attendance was represented by parks with 100 sites or less,” Bambei said. “Even larger parks, those with 101 to 250 sites, accounted for only 6% of attendance.”

“As a result,” Bambei said, “I am putting the entire conference rate structure under the microscope to determine what we can reasonably do to attract every park owner who truly wants to come, as well as incent those couples and multi-generational family members who want to come together.”

A new rate structure for the conference will be announced during the second half of February.

The 2011 Outdoor Hospitality Conference and Expo will take place at the Westin Savannah Harbor Resort & Spa.

“Regardless of the new rate structure, one thing’s for sure,” said Bambei. “Anyone even remotely thinking about coming to the conference should register before the pre-registration deadline of Aug. 31 to take advantage of the best, most deeply discounted rates. We will be marketing the new rate structure like never before, including a fun contest you’ll be hearing about shortly that encourages state associations to register as many new and renewal members as possible.”

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