The Recreation Vehicle Industry Association (RVIA) is offering an expanded schedule of insightful seminars at the National RV Trade Show, Nov. 29-Dec. 1, that feature business and RV technical experts providing valuable information designed to help attendees boost business and increase profits in a challenging marketplace. They include:
• “Exploring Aftermarket Accessories: “A New Revenue Source” with SEMA Director of Councils Zane Clark on Nov. 29, from 2:30–3:30 p.m. Attendees will learn simple, industry-proven accessory practices that will help the bottom line, differentiate your product, and sell more units.
• “How to Have Your Best Year in Service” with Jeff Cowan of Jeff Cowan’s Pro Talk, on Nov. 30, from 8–9 a.m. Cowan will discuss proven techniques that will help replicate what highly-successful RV service centers are doing to be profitable.
• “Social Media 101” with Jared Hamilton, founder and CEO of DrivingSales.com, on Nov. 30 from 11 a.m.–noon. This session will examine the social media landscape and the tools each dealership needs to thrive in this new advertising space.
• “More Down Payments Equal More Deals Financed” with Randy Sobel, president of Sobel and Associates, on Nov. 30, from 2:30–3:30 p.m. This timely seminar will help dealers learn how to increase down payments and structure deals to gain bank approval in today’s new financing environment.
• “New Ways to Increase Gross Profit and Close Educated Buyers” with Randy Sobel on Dec. 1, from 8–9 a.m. Sobel will explore new and easier-to-teach techniques to implement with your sales staff to close more deals and boost profits.
These seminars will take place in South Wing Conference Room C108. The cost for each session is $50 in advance or $60 on-site.
• “RV Weight Presentation and Demonstration” by Walter Cannon, executive director of the Recreation Vehicle Safety Education Foundation (RVSEF), and the “RV Doctor” Gary Bunzer, president of Bunzer Consulting, on Nov. 30, from 8 a.m. to noon in the KEC West Hall. The two will present a complete program on the correct techniques for weighing all RV types. Technicians will also learn how to weigh and record data as well as educate consumers on the proper vehicle balance and safety concerns. The cost for this session is $50 in advance or $60 on-site.
• “Career Ladder, Testing and Trouble Shooter Clinics Information” with RV Service Training Council Co-Chair Mel Adams, RVIA Vice President of Standards and Education Bruce Hopkins, and RVIA Director of Technical Information Sharonne Lee on Nov. 30, from 11 a.m.–noon in South Wing Conference Room C101. There is no charge for this session, which will focus on the new RV Service Technician Career Ladder, improved testing programs for technician certification, and RVIA’s revised Trouble Shooter Clinic curriculum, which tracks with the new Career Ladder and offers technicians more in-depth learning opportunities.
• “RV Body Repair” with Tony Yerman, president of TYL Consulting and author of “The RV Damage Repair Estimator,” on Dec. 1, from 8 a.m.–noon in the South Wing Conference Room C101. This session will review body repair techniques to help educate technicians on the proper methods and procedures when repairing all types of RV body damage, including aluminum siding replacement, frame structure, fiberglass, F.R.P. and roof repair, as well as paint and graphics. The cost for this session is $50 in advance and $60 on-site.
For more information about the National RV Show or to register for the seminars, contact Huyen Dang in RVIA’s Shows department at (703) 620-6003, ext. 305 or email@example.com. RVIA’s National RV Trade Show takes place Nov. 29–Dec. 1 at the Kentucky Exposition Center in Louisville, Ky.
Country music artist Chuck Wicks will perform at “Outlook 2012: Up and Away,” The Recreation Vehicle Industry Association’s (RVIA) popular all-industry pep rally kicking off the 49th National RV Trade Show on Nov. 29, at 7:30 a.m. The show runs Nov.29-Dec.1 at the Kentucky Exposition Center in Louisville, Ky.
Wicks is a young singer/songwriter whose 2007 debut album “Starting Now” included the fastest climbing debut country single of the year, “Stealing Cinderella.” His other hits include “All I Ever Wanted,” “Hold That Thought,” and “Old School.” He logs hundreds of miles on the road touring in an RV each year.
Wicks is appearing to officially kick off the partnership between Go RVing and the Great American Country (GAC) television network in 2012. Beginning next spring, Go RVing ads will appear on GAC. In addition, there will be a co-sponsored sweepstakes to win an RV trip to the Country Music Association (CMA) Music Festival in Nashville June 7–10. Custom TV vignettes, and online concert and travel guides for country music fans will support the promotion.
“We are excited to have Chuck Wicks with us to entertain the crowd at Outlook 2012,” said James Ashurst, RVIA’s vice president of public relations and advertising. “He is an energetic, compelling artist who will help us celebrate the strong connection between country music and RVing.”
Hosted by RVIA Chairman Gregg Fore, “Outlook 2012: Up & Away” will also feature “What’s Up!” with RVIA President Richard Coon providing his thoughts on key RV industry issues and detailing how RVIA is working to help the industry soar.
In “Away We Go!,” Go RVing Co-chairs Bob Olson and Tom Stinnett will team with RVIA Public Relations Committee Chairman B.J. Thompson and Ashurst for a joint multimedia presentation recounting 2011 accomplishments in the advertising and public relations arenas and reviewing new approaches for the upcoming year.
The program culminates with Stan Richards, founder and creative principal of the Richards Group, unveiling the agency’s new Go RVing “AWAY” national advertising campaign and sharing marketing insights drawn from his long career as one of the advertising industry’s respected leaders.
As always, surprises and special guests will be part of the show lineup, including Rutledge Wood, SPEED Network racing analyst and co-host of History’s Top Gear. As passionate fan of racing and RVing, he will share tales from the track and the road.
The “Outlook 2012: Up & Away” program and breakfast are free for attendees on a first-come, first-serve basis. All National RV Trade Show attendees are welcome, and no reservations are necessary. Show badge registration will be available in the South Wing Lobby C Entrance prior to the event.
Sixty-eight manufacturers and 217 suppliers were assigned display space totaling more than 723,000 square feet for the Recreation Vehicle Industry Association’s (RVIA) 49th Annual National RV Trade Show during the annual space drawing held July 12 at association headquarters in Reston, Va.
In the manufacturer category, Freightliner Custom Chassis Corp. of Gaffney, S.C. drew the first assignment, followed by Carriage Inc. of Millersburg, Ind.
Dometic Corp. of Elkhart, Ind., drew first in the supplier exceptional use category. First draws also went to Fleming Sales Co. of Elkhart in the 12-plus standard booth category; Al-Ko Kober Corp. of Elkhart in the 6-11 standard booth category; and Amerimax Building Products, Inc. of Bristol, Ind., in the 1-5 standard booth category.
Exhibit space assignment was completed by using a lottery system established by RVIA. Tom Lutz of ASA Electronics and Joe Morales of Roadtrek Motorhomes Inc. attended and audited the lottery as exhibitor representatives.
The National RV Trade Show is scheduled for Nov. 29 – Dec. 1 at the Kentucky Exposition Center in Louisville.
Exhibit space is still available for the show. For manufacturer space, contact Mike Hutya, vice president of Meetings and Shows, at (800) 336-0154 (ext. 332). For supplier space, contact Kelly Smith at ext. 365 at the same phone number.