Airstream’s Land Yacht Has New Look for RVs

November 28, 2012 by · 1 Comment 

Interior of Airstream's Land Yacht

Airstream Inc. is displaying its expanded product line-up of travel trailers and touring coach models during the 50th Annual National RV Trade Show underway this week in Louisville, Ky.

Airstream’s show debuts include the much-anticipated Land Yacht Concept Trailer, designed in conjunction with the design studio of Officinia Italiana Design and Technoform S.p.A., maker of fine cabinetry, according to a news release.

Airstream also unveiled a 30FB Flying Cloud Bunk floorplan which offers two permanent sleeping locations with privacy for both. To support the company’s growing Class B motorhome business, Airstream modified its popular Interstate, which now features a 9-seat option for both regular and EXT models.

“Airstream’s new products are a direct response to what we’re hearing from our customers,” said Airstream President and CEO Bob Wheeler “As we expand our product range to include different decors, sizes and amenities, we’re creating an opportunity for more people to answer the call of the open road.”

Airstream’s towable division accepted the Quality Circle Award from the National RV Dealers Association (RVDA) during this year’s show. The award is based upon dealer responses to the 19th Annual Dealer Satisfaction Index (DSI) survey, which measures dealer attitudes in key policy, product and procedure areas that dealers say are the most important elements in their business partnerships with manufacturers.

Land Yacht Concept

The Airstream Land Yacht’s contemporary look was created by Tecnoform’s engineering department in partnership with Mauro Micheli, long-time designer for Riva Yachts. Its unique floorplan has a number of carefully placed design elements that create an overall sleek and sophisticated look in the cabin. The unit, capable of sleeping up to five people, has a bedroom in the front, a bathroom amidships and a rear social space, which includes a galley that can be hidden when not in use. The Land Yacht’s powered bed lift reveals access to hidden storage.

Also, the unit features three power awnings with remote control. The ducted air system provides quiet, powerful air conditioning to meet internal climate preferences. The 28-foot Airstream Land Yacht Concept trailer is crafted with quality materials and equipment throughout, including high-luster teak and white wood inlay boat deck flooring, LED panel lighting elements, Corian solid surfaces and plush Ultraleather.

Flying Cloud Bunk

Perfect for families with children or couples that like to entertain the 30FB Flying Cloud bunk floorplan sleeps up to eight people comfortably. The new model features a front main bedroom that has a north-south walk-around queen bed, TV/Blu-Ray player and wardrobe storage. The rear bedroom includes a lower double bed and bunk overhead, something Airstream has not offered in recent years. The 8,800 lb-GVWR Flying Cloud Bunk sports a spacious social space incorporating a new full-size U dinette and a full-size sofa. Its kitchen features a gas oven, microwave and an 8 cubic-foot refrigerator. Additionally, the Flying Cloud Bunk contains generous tank capacities.

Interstate EXT

Airstream’s Class B motorhome lineup includes a 9-seat floorplan option for both regular and EXT models. The new floorplan option is in response to customers wanting more seating positions without losing the standard amenities. The Interstate is built on the Mercedes Benz Sprinter Chassis and is powered by a 3.0-liter V6 turbo diesel engine.


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Airstream to Sell Interstate in Canadian Market

November 21, 2012 by · Comments Off on Airstream to Sell Interstate in Canadian Market 

Airstream Interstate Class B

Jackson Center Ohio-based Airstream Inc. announced that its Interstate Class B motorhome model will be available in Canada beginning in the spring 2013. The Airstream Interstate, built on the Mercedes-Benz Sprinter chassis, claimed the spot of No. 1 selling B-van model in the U.S. for 2011 and through September 2012 according to Statistical Surveys Inc.

The Interstate boasts over 50 best-in-class features that distinguish it in the marketplace, according to a press release. As a result, the Interstate has experienced tremendous growth in the US market, commanding 17% market share through the first nine months of 2012. Interstate sales are up 72% year-over-year in the United States, leading Airstream to discuss opportunities for expansion in Canada.

“The Interstate offers a unique blend of luxury, design and performance that we are confident will do well in the Canadian marketplace,” said Airstream President and CEO Bob Wheeler. “We see tremendous possibility in this region and look forward to a very active spring, when our Canadian customers can hit the open road in the Interstate for the first time.”

Airstream plans to meet with potential Canadian dealers at the 50th annual National RV Trade Show in Louisville, Ky., Nov. 27-29. At the show, the company will also debut a new nine-seat option for the Interstate, at the request of many dealers.

“As a result of our success in the United States, we have had several inquiries from both dealer and retail customers from Canada,” said Airstream General Manager Tim Garner. “We believe the combination of best in class product with progressive dealer programs will drive similar success in Canada and we look forward to discussing these opportunities with Canadian dealers in Louisville.”

For more information and dealership locations in Canada visit .



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Airstream Unveils Land Yacht ‘Concept Trailer’

November 21, 2012 by · Comments Off on Airstream Unveils Land Yacht ‘Concept Trailer’ 

Jackson Center, Ohio-based Airstream Inc. will display its expanded product lineup of travel trailers and touring coach models during the 50th Annual National RV Trade Show Louisville, Ky.

Included in the display will be the launch of the Land Yacht concept trailer featuring:

• Crafted with quality materials and equipment throughout, including high-luster teak and white wood inlay boat deck flooring, LED panel lighting elements, Corian® solid surfaces and plush Ultraleather.

• The contemporary look was created by Tecnoform’s engineering department in partnership with Mauro Micheli, the long-time designer for Riva Yachts.

• Features include a bedroom up Front, a bathroom amidships and a rear social space including a galley that can be hidden when not in use.

Other new models from Airstream include:

• 30FB Flying Cloud – This new model features a main bedroom with a north-south walk-around queen bed and a rear bedroom with a lower double bed and an additional bunk overhead.

• International Series Signature – New interior options for all new models include a Mojave color scheme that comes with premium fabrics by Sunbrella.

• Interstate and Interstate EXT – Now available in a new floor plan that seats up to nine adults. A new black Ultraleather option is available for the Onyx and Camel décors.


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Airstream’s Slater Will Oversee Manufacturing

November 9, 2012 by · Comments Off on Airstream’s Slater Will Oversee Manufacturing 

Marion Slater

Airstream Inc. today (Nov. 9) announced the promotion of Marion Slater to director of manufacturing, effective Nov. 1.

According to a press release, Slater will oversee all aspects of Airstream’s motorhome and trailer production operations, adhering to “Airstream’s established goals and objectives relating to quality, safety, schedule, cost and efficiency, while maintaining the facilities cleanliness and organization.”

Slater began his career with Airstream in 2006 as a manufacturing engineer and was promoted to production department manager in September 2010. bachelor’s in industrial management systems engineering from the University of South Florida.

“For the past six years Marion’s hard work and commitment to the Airstream family has made him a vital addition to our team,” said Airstream President and CEO Bob Wheeler. “His understanding of the Airstream brand makes Marion the ideal candidate for director of manufacturing and we look forward to his continued growth within the company.”

Slater will report directly to Mark Wahl, senior vice president of operations.

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Airstream Interstate Leads Class B Coach Sales

September 24, 2012 by · 1 Comment 

Airstream's Interstate Class B

Airstream Inc. announced the brand’s popular Airstream Interstate was once again the No. 1 selling Class B motorhome model in the U.S. for the first seven months of 2012, according to Statistical Surveys Inc.

The Jackson Center, Ohio-based company said in a press release that from January through July, Airstream grew its market share in the touring coach segment by 45%, surpassing the reported growth of 27% for Class B vans for the same time period.

Airstream Interstate unit sales for the first seven months of 2012 increased nearly 85% over 2011, a year that Airstream also claimed top-selling honors. The company attributes its continued achievement to a slight uptick in the economy as well as customer demand for the quality and design found in the Interstate’s Mercedes-Benz Sprinter chassis.

“The ongoing momentum and interest in the Interstate has been driven by our premium take on product design,” said Airstream CEO and President Bob Wheeler. “While we may be most famous for our travel trailers, the same principles of design, quality and innovation make the Interstate stand out from the crowd.



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Thor’s Riegel Resigns; Will Start New Business

August 22, 2012 by · Comments Off on Thor’s Riegel Resigns; Will Start New Business 

Dicky Riegel

Thor Industries Inc. announced that Richard E. Riegel, senior group president, has decided to leave the company to found a new business, “Airstream 2 Go LLC,” which will rent current model Airstream trailers and tow vehicles to consumers and commercial customers.

According to a press release, Riegel’s resignation from Thor takes effect Sept. 30, after which he will continue in a consulting role for a period of one year.

Peter B. Orthwein, Thor’s chairman and CEO stated: “On behalf of everyone at Thor Industries and its subsidiaries, I thank Dicky for his dedication and contributions during his tenure with our company. He served faithfully in a number of key roles, including president and CEO of Airstream and COO of Thor. We wish Dicky well in all of his future endeavors and look forward to his new company becoming a customer of Thor and Airstream.”

Reflecting on his years with the company, Riegel noted, “As I leave Thor, I have tremendous confidence in the future of the company, given the strength of its corporate and company management teams, outstanding product array and its enduring business model, which has propelled Thor’s growth for over 30 years. That’s a great feeling for me as a continuing Thor shareholder and as a new customer of the company’s Airstream subsidiary in my new business venture.”

He added, “I thank Peter Orthwein and Thor’s board of directors for the myriad opportunities I have enjoyed at Thor over many years and look forward to expanding upon the excellent relationships I have enjoyed throughout Thor and the entire RV industry as I build my new business, Airstream 2 Go.”

Riegel said that further details of the new company will emerge in the coming weeks.

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Airstream Turns 80: A Look in Rear View Mirror

August 3, 2012 by · Comments Off on Airstream Turns 80: A Look in Rear View Mirror 

The following is an article in the Huffington Post profiling Airstream Inc. as it marks its 80th anniversary. To view a slide show of the iconic brand click here.

The Airstream recreational vehicle, all curves and chrome, was originally designed to evoke the open road and the aviation age. Hawley Bowlus, the man who created the brand’s toaster-over-in-a-wind-tunnel look was also the chief designer of Charles Lindbergh’s Spirit of St. Louis. His America was all about going places and the Airstream was intended to be both a way to get there and a way to stay.

Over the years, the vehicles have gone from being associated with innovation to being of a piece with thrift store Americana — what Instagram is to cameras, Airstream is to vehicles — yet, in 1932 when company founder Wally Byam was just moving beyond tinkering in his back yard, he was engaging with a very modern notion: Mobility is the ultimate luxury.

The irony, of course, is that a company catering to Americans’ travel yen has itself been nothing if not stationary. The popular vehicles are still manufactured in Jackson Center, Ohio and their names still betray these roots. Buyers can choose between Sport, Flying Cloud and Classic Limited models. There is also an International, but that seems almost antithetical to the whole endeavor.

Despite its proud middle-American sensibility and heritage, Airstreams have always been more than middle class kitsch. They helped ferry generations of children and parents to beaches and wild places. They may not have conquered the West, but they certainly made it more accessible, allowing the denizens of America’s growing suburbs to get back into the outdoors. If Airstreams now look tiny next to the rolling mansions being offered by recreational vehicle manufacturers, there is a reason: They were designed to help us get away, not to help us schlep everything along with us.

Eighty years later, an Airstream in the driveway still means one foot out the door, an American stance if ever there was one.

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Airstream Considers Entering Brazilian Market

July 24, 2012 by · Comments Off on Airstream Considers Entering Brazilian Market 

The travel trailers manufactured by of Jackson Center, Ohio-based Airstream Inc. are already considered icons of American culture. According to a report in the Sidney (Ohio) Daily News, the sleek, shiny aluminum models are seen in campgrounds and highways all over the United States, Canada, Mexico and even other continents.

As a result of participation in a recent trade mission, Airstream products may eventually become a more common sight in the South American nation of Brazil. The Ohio Department of Development’s Office of Business Assistance invited the firm to be one of the Ohio companies to take part in a recent series of trade missions to Brazil, Chile, Columbia and India.

Airstream’s mission to Brazil was headed up by company executive Justin Humphreys. He was able to meet with potential distributors and size up the potential for selling Airstream units in the large, emerging economy. Humphreys has found that it is not at all unusual for the company to receive inquiries from people in other countries, but many come from Brazil, and exploring the potential to expand business into that country seems to be a logical move.

Humphreys explains that Brazil’s middle class is emerging as an economic force in the nation of around 200 million, the fifth-largest nation in the world. There is much diversity within that population, and a visitor will meet many residents of Japanese and European ethnicity.

Around 80% of the population lives in its cities, but Humphreys noted that the size of the lush farms would dazzle Americans. That agricultural powerhouse section of the Brazilian economy is fostering some of the growing affluence. Most of the economic activity takes place in the southern portion of the country. Humphreys spent much of his time there in the Sao Paulo area.

To read the entire article click here.

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Top Dealers Honored at Airstream Inc.’s Confab

July 19, 2012 by · Comments Off on Top Dealers Honored at Airstream Inc.’s Confab 

Airstream Inc. announced its top performing dealers based on retail sales for model year 2012 for both travel trailers and touring coaches during Airstream’s National Dealer Meeting in Nashville, Tenn.

According to a press release, Colonial Airstream, based in Lakewood, N.J., claimed the top sales award for travel trailers for a record eighth year in a row, along with honors as ‘Top Dealer Overall’ and ‘Top Touring Coach Dealership.’

“Colonial’s continued success demonstrates their passion for our brand, but more importantly, their focus on customer service,” said Bob Wheeler, president and CEO of Jackson Center, Ohio-based Airstream. “The fact that they have been the number one dealer of Airstream travel trailers for eight years in a row is a testament to their hard work, and our company is extremely appreciative of their contributions.”

“This year’s sales national dealer meeting was a huge success for Airstream,” added Wheeler. “The meeting afforded us the opportunity for an open dialogue with our dealers, which helps us understand their needs moving forward, and for us to provide them some insight into what we are working on for the future. We appreciate the open discussion and always enjoy recognizing top performance, as well.”

The following is a list of the top dealers that were recognized in terms of retail sales during the event:

Top 10 Airstream Dealers ranked by travel trailer retail units sold: Colonial Airstream, Lakewood, N.J.; Airstream Adventures Northwest, Covington, Wash.; Airstream Adventures Northwest, Milwaukie, Ore.; George M Sutton RV, Eugene, Ore.; Bates RV, Dover, Fla.; Camper Clinic II, Buda, Texas; Southwest Coaches Irvine, Calif.; Toscano Recreation, Los Banos, Calif.; Windish RV Center, Lakewood, Colo.; Can-AM RV Centre London, Ontario, Canada.

Top 5 Airstream Dealers ranked by Touring Coach retail units sold: Colonial Airstream, Lakewood, N.J.; Bates RV, Dover, Fla.; Camper Clinic II, Buda, Texas; Airstream Adventures Northwest, Covington, Wash.; Schumacher European Ltd., Phoenix, Ariz.

In addition to the top dealer awards, Airstream also recognized the No. 1 parts dealer for model year 2012, Out of Doors Mart from Colfax, N.C., along with two dealers for demonstrating service excellence over the past year, Can Am Trailers from London, Ontario, and JD Sanders from Alachua, Fla.

“Just as important as sales recognition is to identify those dealers who go above and beyond the call of duty to take care of our mutual customers after the sale,” said Dave Schumann, general manager of parts and service for Airstream. “Although it is a difficult job in picking from so many good dealers, our team decided that Can Am Trailers and JD Sanders fit the bill for this prestigious award. Their commitment to customer satisfaction is to be commended, and Airstream appreciates the passion they show each and every day.”


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El Monte RV Reports 15% Uptick in Rentals

July 5, 2012 by · Comments Off on El Monte RV Reports 15% Uptick in Rentals 

Things are looking up at El Monte RV – not that they ever really looked down.

Mike Dwan, the company’s national sales director, says he’s seen a big uptick in business over the past year, the Pasadena (Calif.) Star-News reported.

“Our rentals have always been good,” he said. “We might be up about 15% on rentals for this year over last year. But in terms of sales we’re probably up 40% over last year.”

Those numbers speak to a national trend.

The recreational vehicle sector measures its strength in shipments of travel trailers and motorcoaches from manufacturers to dealers. It’s been on the upswing since 2009, according to Phil Ingrassia, president of the Recreation Vehicle Dealers Association (RVDA).

Through the end of May, RV shipments increased 8.6% to 127,454, compared with 117,352 in the first five months of 2011, he said.

For all of this year the association is forecasting a 6.9% increase in shipments to 269,700. That’s an increase of 62.8 percent from the recession low of 165,700 in 2009.

“It’s definitely on the rebound,” Ingrassia said. “RVs are a discretionary purchase. One of the things we look at is consumer sentiment. When consumer sentiment takes a dive, usually RV shipments drop as well.”

Camping trailers dominate the market, but coach sales have been on the rise, too.

Dwan said there’s been a lot of pent-up demand among consumers to buy RVs.

“People are tired of sitting on the fence and waiting for the government to stop playing their games,” he said. “They are out, and they’re spending some money.”

And when people are spending, it certainly doesn’t hurt to have some of the lowest prices around. El Monte RV is primarily an RV rental business, but the company does sell used vehicles at a big discount.

“We sell nothing but used units,” Dwan said. “We have roughly 1,600 units in inventory nationwide, so our national business is off the charts. Our units are anywhere from a third to half off of what a new vehicle would cost.”

The increasing health of the industry is also reflected by the fact that Airstream Inc. opened a new Airstream Los Angeles dealership in San Gabriel just two months ago.

The dealership, at 1212 E. Las Tunas Drive, offers a variety of the stylish, aluminum-skinned vehicles.

Ken Baker, the facility’s general manager, said Airstreams have a special place in the RV world.

“There is not another RV built like an Airstream,” he said recently. “They have easy towability, they’re stable on the road and they are aerodynamic.”

They’re also well made. Before leaving the production floor, every Airstream spends 40 minutes under 100 pounds per square inch of water pressure in a special booth to ensure that it’s water-tight.

The RVDA does a dealer census every five years and there were 3,000 nationwide in 2007. He expects the figure to be significantly lower when the 2012 figure is released, though business is starting to recover.

“Now we’re seeing some expansion and consolidation. We’re not seeing dealers close like they did in 2008 and 2009,” Ingrassia said.


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Airstream Inc. Factory a ‘Must See’ Tour

June 1, 2012 by · 1 Comment 

Airstream plant

Editor’s Note: Fox News picked 10 “must see” factory tours across the U.S. One of them is the Airtsream Inc. factory in Jackson Center, Ohio. Here’s what Fox had to say about that facility:

A tiny town set amid the central Ohio farmfields is the setting for the factory that produces those iconic silver travel trailers. It’s a pilgrimage site for owners, who bring their houses on wheels here to be serviced, camping out at the on-site RV park. Whether you’re curious about joining this elite group of nomads or not, the free, daily factory tour is good fun, even if just to see one of the country’s most stubbornly unchanged companies in action.

Click here to read about the other nine factories.





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VIDEO #1: Bob Wheeler on RV Capital Talk

June 1, 2012 by · 1 Comment 

This week’s segment of “RV Capital Talk” features an interview with Bob Wheeler, president and CEO of Airstream Inc.

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Airstream Rolls Out Sterling Trailer to Dealers

May 25, 2012 by · Comments Off on Airstream Rolls Out Sterling Trailer to Dealers 

Airstream President Bob Wheeler in a Sterling Edition trailer

Airstream Inc. announced the introduction of the stylish Airstream International Sterling Edition travel trailer during the Jackson Center, Ohio, company’s annual meeting attended by 34 dealers May 20-21 at the Gaylord Opryland Hotel and Convention Center in Nashville, Tenn.

The 2013 Sterling, designed by noted architect Christopher C. Deam, was first shown as a prototype at last year’s Louisville Show and is set to go into production in late June. It will be available in 25- and 27-foot lengths with striking “fabric-look” yellow and violet vinyl floors.

The modernistic Sterling has anodized-aluminum interior sidewalls accented by aluminum cabinets, LED lighting and white ultraleather furniture. It’s the third Deam interior commissioned by Airstream in the past decade.

In addition, Airstream for 2013 ”tweaked” its travel trailer and Class B motorhome lineups, Airstream President Bob Wheeler told The builder also outlined a variety of matters addressed by the 12-member Airstream Dealer Council during a May 21 awards dinner.

”We talked about our focusing on increasing our support of the dealer and dealer operations,” Wheeler said. ”We are going to increase lead generation and provide point-of-purchase display options to allow the dealer to create an Airstream boutique in their dealerships.”

To that end, Wheeler reported that Airstream is in the midst of establishing a Customer Relations Management (CRM) system to provide and track higher quality leads for Airstream dealers.

”We generate a tremendous number of leads through,” Wheeler said. ”We are trying to make those leads the highest quality possible.”

Check out the next issue of RVBusiness magazine for expanded coverage.

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Airstream’s Interstate Tops B-Van Sales for 2011

February 23, 2012 by · Comments Off on Airstream’s Interstate Tops B-Van Sales for 2011 

Airstream Interstate Class B

Airstream Inc. announced today (Feb. 23) that its Airstream Interstate was named the number one selling Class B motorhome model in the U.S. for 2011, according to Statistical Surveys Inc.

In a press release, Airstream said the Interstate grew its market share by 68% in the touring coach segment against a 15% industry decline during the same period.

Airstream Interstate unit sales in 2011 increased almost 43% over the previous year. Airstream attributes the heightened interest in the company’s touring coaches to “the Interstate’s sophisticated style and dedication to consumer satisfaction.”

“By listening to and acting on customers’ requests we were able to establish the Interstate as the most desired B-van on the market today,” said Airstream CEO and President Bob Wheeler. “As we move into 2012 and beyond, Airstream will continue to provide market-leading motorhomes built with our legendary attention to luxury and quality.”

The Interstate is built on the Mercedes-Benz Sprinter chassis and, according to Airstream “fuses the legendary quality and design of Airstream with Mercedes-Benz’s comfort, control and luxury.”


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NYT Sits Down With Designer Christopher Deam

February 23, 2012 by · Comments Off on NYT Sits Down With Designer Christopher Deam 

Editor’s Note: The following is an excerpt from a New York Times article featuring a Q&A with Christopher C. Deam, who has designed several units for Airstream Inc., including the new Sterling Concept trailer. To view the entire article click here.

If you’re the sort who falls into an escapist dream at the sight of an Airstream trailer, you may want to stop and see the company’s latest, the Sterling Concept Trailer, being shown in Palm Springs, Calif., this weekend as part of Modernism Week. Designed by Christopher C. Deam, a San Francisco architect who has been helping Airstream with its interior design for 13 years, it is still a prototype that may or may not be put into production.

You would certainly want to wipe the campground mud off your shoes before walking into this trailer. The aluminum interior is sleek and shining, with a queen-size bed, a streamlined bathroom with a shower and rounded cabinets for the sink, and capsule-shaped accent windows. And, of course, the trailer is Wi-Fi ready.

Deam, who runs CCD Architecture-Furniture, is married to Lara Hedberg Deam, the founder of Dwell magazine. They have 9-year-old twins, Cal, a son, and Macy, a daughter, and have done a bit of trailer travel themselves. Recently, Mr. Deam talked about his work.

How did you get involved in trailer design?

I was remodeling my brother Eric’s house with my friend Thom Faulders. This was around 1996. It was very small, like a 26-by-26 box, and we were looking at really efficient uses of space. So we turned our eyes to boats and R.V.’s to figure it out. The house won an A.I.A. Award and was in Sunset magazine, and they titled it “The Airstream Cottage.”

A light bulb went off in my head, and I thought, “I have to approach Airstream.” My idea was to review their interiors.

How did that work out?

They turned me down. They were, “You’re just not for our audience.” But then the opportunity arose for me to do a project with Wilsonart. They make plastic laminates. We came up with the idea of using a trailer for their trade show booth. Honestly, before the trailer arrived in my shop, I had never set foot in an R.V. before. For my brother’s house we had just looked at pictures.

What I found was, you had this great streamlined aerodynamic modern exterior, and then you opened the door and it was like grandma’s kitchen. There was a disconnect between the exterior and the interior. You approached the trailer and there was the magic promise of the future, and you walk in and it was like a log cabin on wheels. What we decided was, we had to do some kind of archaeology, stripping it down and getting rid of all the gewgaws and clunky interior, and taking it back to something really essential. I simplified it and emphasized the horizontal lines and put in a lot of fluid, curved laminates. We took that trailer to the International Contemporary Furniture Fair in New York, and we got the attention of an Airstream executive.

To view the entire article click here.


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